The WatchCrunch Watch Brand Iceberg
Hey all!
As you may have already noticed (or realistically, probably not - no one is awake to read them XD), I thought I would take a break from posting the #defsoneanddone for a couple of days, given both technical difficulties as well as a bit of burnout. So I thought I'd mix it up with a fun game!
The concept is as follows: Name a watch brand. Where do you think it belongs on the iceberg, and why? (if an explanation is needed)
Maybe stick to established brands. You can try to classify a microbrand on this list, but they are called microbrands for a reason ;)
The levels, for reference:
Level One: The tip of the iceberg. you could be literally anybody and you would know this watch brand easily!
Level Two: The Sunlight Zone. You have just gotten into the watch world - Welcome! You don't know a lot, but you're looking to learn more, and you will!
Level Three: The Twilight Zone. You've delved a bit more into the watch world. You've discovered plenty of watch brands, but there are plenty of others that are still unknown to you!
Level Three: The Midnight Zone. This is the fun part - You are a bonafide enthusiast! You know almost all established brands and some of the more renowned vintage ones. Good job!
Level Five: The Abyss. You are incredibly knowledgeable on all things watches. You're either a watchmaker, seller, or a person with lots of spare time - not that it's a bad thing!
Level Six: The Trenches. You are the be-all, end-all of horology. There's no going back now!
I am not Gerald Genta. I like to draw watch ideas. They usually suck. #defsnotgenta for more.
Before anyone else has the chance to comment, Rolex is level one. We all know this. 😜
Casio, level one.
Omega - Level One.
tudor - level 2
Hamilton - level 2
Tianjin Seagull watch group - level 3
Level 1: Rolex, Omega, Casio
Level 2: AP, PP, Longines, Tudor, Seiko, TAG
Level 3: Zenith, Panerai, IWC, Sinn, Oris, JLC
Level 4: Ulysse Nardin, ALS, Universal Geneve, GP
Level 5: MB&F, FP Journe, Czapek, Moritz Grossman, Greubel Forsey
Level 6: One off/low number high end luxury
Level 5: Clebar
Id like to see someone who has one of those here!
Level 1: Rolex, Omega, Casio
Level 2: AP, PP, Longines, Tudor, Seiko, TAG
Level 3: Zenith, Panerai, IWC, Sinn, Oris, JLC
Level 4: Ulysse Nardin, ALS, Universal Geneve, GP
Level 5: MB&F, FP Journe, Czapek, Moritz Grossman, Greubel Forsey
Level 6: One off/low number high end luxury
True, but the deeper the level doesn't have to mean luxury. I think the average person might know ALS better than a microbrand like Lorier or Anordain.
True, but the deeper the level doesn't have to mean luxury. I think the average person might know ALS better than a microbrand like Lorier or Anordain.
A) It's not just luxury, I included at least one affordable brand in each level except 5
B) The rule was without micro
A) It's not just luxury, I included at least one affordable brand in each level except 5
B) The rule was without micro
Oops! Good points. 👍
Level 5: Paulin watches made as a collaborative effort with anOrdain, because one of the Paulins is married to one the CEO of anOrdain. Glasgow watches are a thing? Yep.
Level 5: Clebar
Id like to see someone who has one of those here!
I have one ! Well technically it's a gift to my girlfriend, it's a very small model with a mechanical movement.
Fun fact, clébard is a very familliar word for dog in french, and since my better half is a pet groomer it was fitting.