What's in a name?

Ever see a watch that looked, well, pretty ordinary? Or let's be even blunter... awful? Yet because it has a 'sexy' name or a 'quirky' name or a 'catchy' name, people just love saying it, and talking about the watch? Said name might be one generated by watch fans themselves, or sometimes a company (often a microbrand), hip to the concept that cool names and fairydust sell watches almost as much as the actual watch does?

Reply

Great ideas! If I hit the lottery I'm going to start a Microbrand called Quirk. And Fairydust will be my first model. What should it look like? Perhaps start with an Aventurine dial?

Not that any of these are a bad style of watch, but Captain Willard, Pepsi, Tuna, seem a bit silly. There are other names, that elude me in the middle of another insomnia laden night. 馃檮

At least having a name is nice. A lot of these model number named watches are a pain in the ass to talk about. Beyond just having a name, I don't really care what the name is unless it's dreadfully dumb.

I only know the opposite: watches that look quite nice, but are unwearable due to the brand name on the dial that seemingly was pulled out of a Scrabble bag at random.

Dallen

At least having a name is nice. A lot of these model number named watches are a pain in the ass to talk about. Beyond just having a name, I don't really care what the name is unless it's dreadfully dumb.

I also really dislike those endless numbered watches. I just鈥heesh鈥 馃檮

FutUhr_Zwo

I only know the opposite: watches that look quite nice, but are unwearable due to the brand name on the dial that seemingly was pulled out of a Scrabble bag at random.

And that, too is a bugbear of mine!

鈥淪qurgox鈥, 鈥淧atnoo鈥, 鈥淪licknox鈥,

鈥淟archfroth鈥濃

Patek Philippe Aquanaut

dumihed

Great ideas! If I hit the lottery I'm going to start a Microbrand called Quirk. And Fairydust will be my first model. What should it look like? Perhaps start with an Aventurine dial?

Aventurine dial and a story that explorers used a watch JUST LIKE IT, BUT NOT IT, back in the 50s, or possibly it was skin divers in the 60s. These are essential to work in there.

The Lorier Hyperion is a great watch that just hasn鈥檛 quite hit for me personally, but the name keeps drawing me back in every time.

On the other side, I think all the Maen watches are fantastic, but I鈥檓 not a huge fan of how they are all NYC inspired. For me it just doesn鈥檛 really connect, but I think the product is great.

gremlin_or_goblin

The Lorier Hyperion is a great watch that just hasn鈥檛 quite hit for me personally, but the name keeps drawing me back in every time.

On the other side, I think all the Maen watches are fantastic, but I鈥檓 not a huge fan of how they are all NYC inspired. For me it just doesn鈥檛 really connect, but I think the product is great.

That Hyperion is a great example, and precisely the kind of thing I mean about names being very powerful. In this case you actually like the look of it, but such things can absolutely pull people in who don't even like the look of the watch! It's fascinating.