Omega x Swatch Collaboration: Elevating or Eroding the Essence of Omega's Identity?
There's no denying that Omega stands as one of the most esteemed luxury brands with a rich pedigree. However, it's no secret that their extensive and somewhat ambiguous catalog, coupled with a mall perception influenced by Swatch, raises questions. Now, enter the marketing brilliance of producing plastic disposable renditions of their most iconic watches in collaboration with Swatch. While this strategy undeniably amplifies brand awareness among younger generations, one can't help but ponder the potential toll it exacts on Omega's image.
Take, for instance, the SPEEDMASTER "SILVER SNOOPY AWARD" 50TH ANNIVERSARY, arguably one of the most coveted among Omega's current offerings. With lengthy waitlists and skyrocketing secondary market values, its status is undeniable. However, with this collaboration, the looming question arises: What impact will it have on this sought-after model?
Envision the dialogue that might unfold when someone proudly showcases their high-value Omega Moonwatch 50th Anniversary, only to be met with the revelation of a plastic version that costs a mere fraction of the original.
Now, let's consider if Rolex were to embark on a similar venture with one of their iconic models. The repercussions on brand perception, and consequently, the value proposition and desirability, would be significant. The delicate balance between expanding outreach and preserving exclusivity becomes ever more apparent in the world of luxury watches.
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Think it's a positive thing myself, & as an owner of several Omega's I don't see it as devaluing the brand. It raises their profile with the public.
What could make a bigger impact imho is the choice for the next Bond 🤔 - look at the negative results from other big companies going "woke".
Think it's a positive thing myself, & as an owner of several Omega's I don't see it as devaluing the brand. It raises their profile with the public.
What could make a bigger impact imho is the choice for the next Bond 🤔 - look at the negative results from other big companies going "woke".
The next Bond watch will be a 32mm Constellation two tone.
I don't think it will damage the reputation and might help it ,you can now buy your children an introduction into expensive watches at a tenth of the price .Also with the new blancpain collaboration it will highlight a great brand most people haven't heard of
Swatch Group hype job - Swatch Group get the money regardless, as they own both brands. There might be a conversion rate increase, but Omega do not exactly need help in being “seen”. Similar with Blancpain, although their “collab” hasn’t gone as well (unofficially garnered from more than one source), hence why they’ve released a straight up black version start of this year so people can just have a standard version to grab rather than four artificially coloured versions. Conversion rate for Blancpain unknown, but might be harder to gauge. Does it matter at the end of the day? No. Money will be made and those who are happy with the watches will remain happy.
Like so many aspects of the watch collecting community, people over think it. Sometimes a watch is just something to be enjoyed.
I'm pretty sure, SwatchXOmega Collab will be one of the most interesting study cases in marketing in the near future. Probably, some of the people that is in charge of the swatch group hasn't noticed, is that you can onlye get away with it for certain amount of time, without getting people tired, MoonSwatch was a great way of getting the new generation to know about the great omega history, but then they started with the full moon versions and how is it going? Then, they went with the Scuba, indeed, they did great designs with the cuestionable movement, collab wasn't as great as they thought, the. They have to come with the Ocean on the Moon. So now for March madness they will try it with snoopy.
I'm glad they keep giving us the opportunity to appreciate their watches, while at the same time teaching us about their rich history, but at the same time it looks like they are just milking this resource.
Omega have already over-used the moon marketing for their own brand and I think the Swatch stuff is really diluting the branding even more.
There’s some YouTube Wally called Brendan Boswell or something losing his tiny mind over Omega at the moment. It’s quite alarming yet pathetically funny 😂🤷♂️
OK, here we go again. Will we see any on eBay the day they become available for like $750.00 "Buy it now?"
It’s just pushing their brand awareness. Won’t have any impact. If any of will make the actual Omega brand even more collectible.
I once worried it would cheapen the brand, but I think that was misguided. Sure it gives hardened watch snobs and fans of other marquee brands ammunition to insult Omega, but that’s a minuscule amount of the market. I think it’s a winning plan in the long game as it’s a window to reach folks at an earlier age and get them thinking of Omega when they reach a point in their life when a luxury timepiece makes sense. I think they are planting seeds of future Speedy Pro owners.