1950's Rolex Ads in National Geographic - Explorer and Submariner
Following my other post about vintage Omega ads, here are two of the first Rolex ads published in National Geographic in the 1950s.
A Submariner and an Explorer.
So cool!
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I've worked in different areas of the watch industry over the last 15 years. Now, I'm a freelance luxury watch writer. Instagram @luxwatchwriter. Champion of #ladieswhocrunch.
Laguna Beach, CA, USA
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And it’s the issue right after Hillary became the first person to summit Everest. Wow!
Amazing!
The Explorer looks real, but the first picture Rolex is more a drawing than a picture, right?! Never have seen a Sub or other Rolex in that configuration. Looks weird :)
Amazing!
The Explorer looks real, but the first picture Rolex is more a drawing than a picture, right?! Never have seen a Sub or other Rolex in that configuration. Looks weird :)
The first pic isn't a sub. It's a deep sea special. These were insanely overengineered. They didn't have the bezel in this pic. I saw one in the metal at Phillips. Quite rare
The first pic isn't a sub. It's a deep sea special. These were insanely overengineered. They didn't have the bezel in this pic. I saw one in the metal at Phillips. Quite rare
I thought the same first, have also seen one in person in Zürich, but the one from the ad has a rotating bezel with a minute track…
Y the advert fudged that detail. They may have planned to do a rotating bezel on these but cancelled it
The first pic isn't a sub. It's a deep sea special. These were insanely overengineered. They didn't have the bezel in this pic. I saw one in the metal at Phillips. Quite rare
You're right @Katimepieces, the ad is for a Submariner (for "skin divers") but the illustration is of the first Deep Sea prototype 🎯
Those are so cool. I love the price on the Explorer - $165.
What treasures. Must be so tempting to pull the ads and have them framed. I wouldn’t be able to resist.
Thanks for posting this. My first Rolex here. So cool to see the history.