Black Bay 58 or Ginault Ocean Rover?!

Now here's a dilemma.  

Thinking of getting rid of one.  My rational side says "Duh! Keep the Tudor.  You've got brand recognition and keep it another five years and you're likely to get your money back.  Plus the Ginault is just a Rolex rip off from a controversial company."

"But another side says "They're both Rolex rip offs and the Ginault  arguably is better finished, has a better bracelet and wears better. If they were unbranded, you'd keep the Ginault."

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I'm in the "Duh, keep the Tudor" camp.

Which one do you wear more? What's making you think of ditching one?

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Tudor, duh.

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100% on the "which one do you wear more?"  

With regard to "likely to get your money back":

  • We recently sold our 2016 VW Jetta.  When we bought it back in 2015, we paid $14k out the door - that included taxes, registration, fees...  everything.  We sold it a couple of months ago for $15k in cash
  • I just went on Kelly Blue Book and priced my 2020 M2 Competition.  KBB.com says that the average sales price for one with ~25k miles is ~$65k.  I bought the car new for $62k originally

I bring this all up to say the following:

  • Watches are like cars are like dishwashers are like toasters - they are all durable consumer goods.  Durable goods depreciate.  They do not go up in value, nor do they retain value, unless there is some massive supply or demand shock
  • Very recently, there's been a large demand shock - the "Instagram Effect" resulted in a massive surge of interest in very particular brands and models from new-comers to mechanical / luxury watches
  • Very recently, there's been a large supply shock - COVID resulted in factories shutting down, supply chains being disrupted, etc., etc.
  • Both supply (contraction) and demand (expansion) shocks have resulted in prices for these durable consumer goods skyrocketing
  • The thing about demand and supply shocks, though, is that they are invariably temporary

With all that in mind, I have a very hard time imagining that any of our hyped watches will maintain MSRP (much less go up!) over the coming years.  In the same way that it would be ridiculous to think that the M2 Competition really is worth more 2 years old, with 25k miles on it, than brand new, the same can be said for our watches.

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Keep the Tudor. Too many questions concerning Ginault.

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Both are great. I absolutely love my Ginault, and am really excited about the upcoming Silent Service. Tough call! 

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I would recommend wearing each one every day for a week and see how you feel about the watch after that. Every time I am looking at selling some pieces I try and do this and I find it very helpful 

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Never owned the Ginault but this seems to be a personal decision based on what you like, what matters to you, and your perception of each watch/brand.

Calling the BB a rip off (my opinion) is a bit disingenuous - its a piece inspired by Tudors submariners from the 50s. The Submariner being trademarked by Rolex, Tudor was authorized to produce genuine submariners which were just at a lower cost. Tudor is also the sister-company to Rolex. It’s a bit more nuanced. I am not here to defend Tudor or the BB from your opinion, but only to present that what really separates these watches is that one has inherent heritage while the other does not.

Does heritage mean everything… or better yet, does it mean something to you? If you could you care less if the company has been producing watches for nearly 100 years vs 10 years -and- that the BB is just another knock-off, then I think you may already have your answer. Good luck - I think both look like beautiful watches, and probably won’t go wrong with whatever decision you ultimately make! 🤙

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I've never seen a Ginault in person, and haven't ever really looked into them. Are you serious when you say that you feel it is arguably better finished than the BB58?  That's pretty impressive if so.

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T u d o r

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I think it's much better to not ditch the Tudor because of the legacy of the brand and they are much more recognizable.

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Ginault for sure. Exclusive, high quality, boutique.

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The design comes together much better on the Tudor.

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Keep the Tudor 

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The non branded thought experiment is good as far as it goes but the reality is that they are branded.  

Only time will tell if Ginault will be able to shake the controversy.  The Tudor is a known quantity.  In the future the Tudor will still be a Tudor.  

I would say that the real question is where do you want your collection to go?    Will the Tudor fund a new purchase?  How far would the Ginault sale get you toward that goal?