Many early stage businesses follow a model of: launch a platform, build and grow a community, monetize that community at scale - usually through some combination of data mining (like you pointed out above), advertising, premium fee-based services and ecommerce. That's probably the long-term recipe in some form or fashion.
@Max can you comment on the longer term vision? or still working through it?
Check this out … https://youtu.be/SutTmaKb3nU
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