I think the problem with applying "value" to a watch beyond anything concrete (MSRP for example) is that everyone has different opinions on what is truly valuable.
For example, I value quality over heritage and market demand. I would rather have a $350 Orient than a $350 Moonswatch. This is nothing against Moonswatches (I think they're pretty dope to be honest) but that watch doesn't align with what I value.
At the same time, I probably spent too much on a 60th anniversary SEGA Seiko because I've been a SEGA fan my whole life. That holds value to me as silly as it may sound to others.
The same could be applied to all traits such as market value, heritage, brand, county of manufacturing, who wore it, what movie it was in, case material, rarity, accuracy, movement type, and even the warranty. That makes it impossible to determine a definite "twice as good."
That's all I have to say, thank you for coming to my Ted Talk.