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Since they are unsellable then the 3 worst exotic watches, ( take your pick ), that can't be easily serviced and / or cost a bucket to service. Moser springs to mind with their fully in house movement. Beautiful watches but good luck with servicing if you don't have access to a specialist. And with the cost of insured shipping rising by the minute it can cost a grand for an each way trip just to send it to the factory for a service. Then there's the service on top.
I suspect that a lot of "exotics" get sold right at the time the owner finds out it needs a service. They buy the watch to be seen with it but can't really afford to own it. A bit like buying a Ferrari with your last dollar.
That's where "free" becomes a very costly PITA. Just buy an Omega if you want a bullet proof, easily and cost effectively serviced watch.
Sorry. Not meant to full stop you, I tried to delete my post because I hadn't read yours properly but the site wouldn't let me edit it out. I thought the simplest way was to use a period.
One hidden feature of mine is that having bought it during daylight hours in a well lit room I find that in darker environments it is all but impossible to tell the time with the polished hands.
King? In terms of brand recognition they will not be overtaken any time soon. I agree with many of the comments above regarding the aspirational motivation in owning a Rolex across nerds and non-nerds alike. Where they may come undone is in the supply side. For anyone who doesn't know the deal with Rolex, walking into an AD will be a confusing experience - "I'm finally able to buy my dream Rolex as a mark of all those years of work so I'll have a datejust please, white gold with a slate dial". "I'm sorry sir we can't sell you one". "What? This is a ROLEX store isn't it"? "Yes sir but we can't sell you a Rolex".
We know how it goes. Enough of this and the Rolex shine will seriously lose its lustre.
"Hmm, there's an Omega boutique just across the road. "Hello, can I buy an Omega"? "Why certainly sir, which one would you like"? "And if you wait till next week there's a special edition coming out".
Apart from cloning themselves it's also a virtual clone of a 2018 Omega CK2998 red second hand panda. I have the Omega but I can't call Seiko out for ripping the CK2998 off as Omega have done what so many have done and copied the Daytona, except they took the radical step of adding a red second hand. Hey everybody just copy everybody just copy everybody just co..............
