In a pinch, Swiss brands can be traded for goods and services in most of the world. That says something. The value of the watch is only as good as it's last sale. And most sales of vintage or just slightly used Swiss watches hold up better than others.

I'm partial to the Rolex. To me the Grand Seiko is just another watch that you would get because of the look or innovation (Spring Drive) after you satisfy your thirst for Rolex or other Swiss brands. Plus, it still says Seiko. In this world where Japanese automakers give a different name to their luxury brands relative to their parent brand, Honda - Acura, Toyota - Lexus, Nissan - Infinity. Hell, even Korean brands do it, Hyundai - Genesis. Why then is it "Grand Seiko" I'm not saying that it's not an exceptional watch, because it is, but really, adding the "Grand" to the name. Did someone just say add "Grand" to it because it's a better watch than their standard Seiko, or was it because instead of paying hundreds, you will be paying thousands (Grand).

You really can't go wrong with either Tudor or Omega, but if you really want something that stands out apart from the traditional Rolex mantra when your in a setting where it's expected, the Tudor will have the respect, the Omega will be the outlier that is well respected and on par with the others. Just my

These collaborations expose people to the luxury brand. As the hype and sale garners interest from normal people. The Swatch varient becomes an introduction to these brands. Understandably the sticker shock of going to the actual brand itself becomes a factor, but for those who are considering the purchase of a more upscale watch, the cohabitation let's them try out the look at a much more inexpensive price point. As for those who already have either an upscale watch or collection, the collaborations also let's them experience the different looks and it's basically fun for them to add to their collection.

Also, the collaborations could also offer an alternative to those seeking an homage watch just to try before purchasing the actual watch of their choosing.