The truth of the matter is that mechanical watch, which are very expensive to service, doesn’t make economical sense.
Please keep in mind that while less expensive mechanical movements (e.g., in less expensive Seiko) tend to be “expensive” to service in relative to the price of the watch, they are less expensive to service in absolute amount.
The fact that luxury watch makes more economical sense to service (relatively cost to the watch as a whole, at retail or the secondary market) is because the price of the watch doesn’t make economical sense to begin with. That’s why they make more ”relative” sense.
What I’ve found is that Seiko makes a lot of sense with the ability to do a movement swap. A 4R35 can be swap with an NH35 with relative ease. And you buy the NH35 online for 30USD and buy all the tools you need to swap it yourself for under 40USD. The procedure takes a couple of hours for a novice, or less than half an hour for a veteran. If you are planning on a swap, you can just run the movement into the ground, which would last about 10 years.
If you want to do proper servicing as in re-oiling the movement the interval would be 3-5 years. But there will be more tools and skills involved.
Of course, if you don’t want to do any of this yourself, you can hire someone to do it.
As someone who dual wields everyday (I work from home), I think this is not a bad solution. Although I personally want a fitness band.
I have many watches, each with different shapes and sizes. So I think compatibility is going to be difficult if it attaches to the case back.
As to why I don’t use a fitness band, it can be summed up to one word “accuracy”. Right now, only Apple Watch’s heart rate tracking is 98% accurate, the rest of the market is garbage. So unless it (in whatever form factor) is not equally as good as an Apple Watch. I won’t touch it.
In terms of movement technology, San Martin don’t even make their own movements. So the choice is obvious for me. But what I was trying to get at was. Would you have gotten the Omega purely just based on the movement technology, the design, the finishing?
For your case, I guess what a simpler question would be how much weight do you give to a watch based solely on brand history and heritage. These two things are something that’s not part of the watch but what the brand entails.
Technology, design, aesthetics, craftsmanship are things that are a physical part. On the other hand, of the brand is just letters/logo, the value we give it is “spiritual”. It only exists in the mind.
For me an incredible artist is one who makes incredible art. A brand is respected because they create wonderful watches to be enjoyed. A brand is a seal of credibility earned through their hard work of earning that reputation.
If a watch is simply reduced to a commodity without its brand, then maybe they are not great watches to begin with.
I believe all watchmakers will agree that they are proud of their work since they truly believe that they’ve build great watch, not just because of they were the ones who had built them.
Now of course you can love the artist, and that might make the art valuable to you. Like say, a necklace your child made for you. Of course it not objectively the best by any metric, but it’s special to you. And that’s great. But it’s not the only value of an art piece.
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