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There is no doubt that you are right in terms of value. You can pick up any one of dozens of microbrand watches that will have better specs for less money. Traska's offerings are great examples. However, Seiko is one of the only brands, aside from true luxury brands and the odd non-luxury edge-case like Doxa, that has an immediately identifiable design language and iconic dial designs and case shapes. I don't think that should be under-appreciated, either. Many, if not most, watches are seriously derivative, usually of some easily identifiable archetype—how many times have you seen a Submariner or Royal Oak analog?—and yet Seikos seem invariably unique. The Tuna, the Sumo, the Monster, the Turtle, the Samurai, the Willard. . .what other 'affordable' watch brands have even one or two easily identifiable, original, and iconic models?
Finally a forum that looks like it wasn't made in 1999!
I've been watching Max's videos for a while now and his recent video about the Tudor Heritage Ranger—I'm a frustrated Eplorer owner wannabe—somehow pushed me over the edge, and here I am.
I'm William. I hope to get to know some of you. Watch on!
I'm not sure I'm offering anything new to the conversation, but I think luxury, as difficult as it is to precisely define, is a term for a set of goods that cost an order of magnitude more than they ought to, and which is aspirational for certain people. In other words, luxury items are usually sold for much more than the 30-55% markup that is typical of retail goods, thus many people cannot afford them, and people often buy them as a way to indicate—to themselves or others—that they have achieved something distinctive (salary, status, style).