What defines Moser

I’m a big fan for Moser for their Fume dials and unique take on watchmaking. This watch pictured here is the Heritage Center seconds and it just feels so classic and refined. Ive been asking myself what makes Moser so special, is it the dials? The ingenious movements? The excellent finishing? The Avant-garde approach to marketing? Maybe a bit of all of it. But then why are they only known by watch nerds?

What do you think can make Moser the next Vacheron?

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She's a beauty! Love that watch!

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I think Moser & Cie are carving their own niche & reputation with their unconventional designs, colours, straps/bracelets. Their watches are exquisite to look at front & back. They appear to me to want to appeal to a younger demographic than is typical of a VC owner & I believe they’re contemporary designs see them stand comfortably on their own as watches of exceptional quality & innovation.

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Stunning watch love mosers!

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tiffer

I think Moser & Cie are carving their own niche & reputation with their unconventional designs, colours, straps/bracelets. Their watches are exquisite to look at front & back. They appear to me to want to appeal to a younger demographic than is typical of a VC owner & I believe they’re contemporary designs see them stand comfortably on their own as watches of exceptional quality & innovation.

Very true, their designs are much more modern and minimalist. But as a brand, they are not very well known outside of watch circles. I wish there was more recognition for their work

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I love their take on "Swiss Made."

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Designs/movements/identity/finishing

Here’s my green dragon

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Adi365

Designs/movements/identity/finishing

Here’s my green dragon

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Beautiful!

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All of the above, plus the ability to take a piss out of the watch industry.

They have a signature feeling about them... I'm not qualified to speak about their movements, but the gradient dials, bracelets, and also the designs as a whole which are modern, but not trying too hard to be the vanguard of trends.