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Do you feel like watch media and influencers are shilling for the industry?
I have noticed that pretty much every watch influencer, as well as most of the watch media, is pushing the narrative that smaller case sizes are the next ‘must’ have / go to. I’m increasingly of the o...
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Old watch ads
I work in advertising and I often see old ads from the 50s and 60s (and later) which are hilarious when looked at with todays lens. They’d of course n...
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Have a Wild Whimsical Wednesday 1971 Star-Kist "Sorry Charlie” Bad Tuna AKA "The Golden Tuna”
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Watch company advertising Straplines
I love the Patek Philippe tag line: You never really own a Patek Philippe. You merely look after it for the next generation. And then Start your own t...
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IWC Humor
Apple unveiled their new Apple Watch at their Wonderlust Event earlier this week. Though I am not sure if this is a coincidence or not, IWC surely see...
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The Fantasy of Watches - and how it informs your purchases?
One of the least spoken about aspects of watch collecting - probably because it's embarrassing to some degree - is the fantasy that underpins much of...
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Have a Ritzy Wild Whimsical Wednesday 1965 1 Jewel Swiss Ritz Snack Timer Whoop Whoop 365th WRUW in a Row! Get Yer Ritz On!
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