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21 posts

Old watch ads

I work in advertising and I often see old ads from the 50s and 60s (and later) which are hilarious when looked at with todays lens. They’d of course n...
24

Watch company advertising Straplines

I love the Patek Philippe tag line: You never really own a Patek Philippe. You merely look after it for the next generation. And then Start your own t...
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Have a Wild Whimsical Wednesday 1971 Star-Kist "Sorry Charlie” Bad Tuna AKA "The Golden Tuna”
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Thinking of starting a watch brand? Use this template.

I feel seen.
7

The Fantasy of Watches - and how it informs your purchases?

One of the least spoken about aspects of watch collecting - probably because it's embarrassing to some degree - is the fantasy that underpins much of...
55

IWC mural in NYC

Loved the hand painted ads around Greenpoint.
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IWC Humor

Apple unveiled their new Apple Watch at their Wonderlust Event earlier this week. Though I am not sure if this is a coincidence or not, IWC surely see...
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Have a Ritzy Wild Whimsical Wednesday 1965 1 Jewel Swiss Ritz Snack Timer Whoop Whoop 365th WRUW in a Row! Get Yer Ritz On!
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Rolex Sub for $195

Just stumbled across this jeweler's ad from an April 1963 newspaper in Miami, Florida. Rolex Sub freely available for $195... which is $1,950 in today...
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Tricky balance.

Sunday, still in bed (11am France time). Been thinking about this a bit. Always enjoyed exchanging on watch forums etc, so much friendlier folk than s...
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