The sustainable future of watchmaking?

Since I bought a TRIWA watch as an impulse buy in Tallinn last summer, I am keeping an eye on their new releases. The brand is well known for their attempt to be as sustainable as possible, by using recycled materials (either old guns or plastic...).

Their new releases goes a step further: fossil-free steel. Here is some info from the site:

"TRIWA and SSAB have collaborated to bring you the world’s first watch made from fossil-free steel. The case is crafted using fossil-free steel powder sourced from SSAB Oxelösund in Sweden, and comes in two colorways. Our Slate option has a high-quality Italian leather strap and a Japanese automatic movement, while our Indigo option has a strap made from recycled ocean plastic with a Japanese quartz movement. The dial color scheme, oversized hour markers, and hands are inspired by SSAB’s steel production, giving the watch a unique and industrial look. At TRIWA we take sustainability seriously, and this is a major step towards sustainably produced steel. It's time for decarbonization."

This is the second automatic watch for TRIWA, most of their models are quartz movements.

I do like the design, the black, sunburst dial of the automatic model and the specs make it a very compelling package:

  • Case size: 39 mm

  • Case Material: fossil-free steel

  • Dial: dark grey

  • Strap Width: 20 mm

  • Adjustable Length: 165-220 mm

  • Strap Material: Italian leather

  • Strap Color: black

  • Buckle: stainless steel

  • Movement: automatic, Miyota 9015

  • Water Resistance: 10 ATM

Is this the way to go to make watches more sustainable?

Reply
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It's a swedish brand, so I should like it, but it feels like a gimmick to move more units, and with that price point, I would buy a better brand than a bloody Triwa fashion watch...

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I think it's a great first start as every little bit helps but until Rolex decides to steal the idea and claim it as their own, it'll remain outside of the mainstream thinking.

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I like the initiative by Triwa, I have the Falken that I bought years ago. I believe Mondaine also has watches that use recycled materials. They have one that uses Caster oil for the case and cloth mixed with cork for the band. All in all I think these sustainable offers is great moving forward.

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I agree that Triwa use the materials as a gimmic to try and stand out, but I applaud any push to be more sustainable in how we use limited resources. But having to tell everyone what fossil free steel or humanium is would just sound pretentious, and I get that enough in my day job!

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Hmmmmm. It's a nice idea. Of course the best way to reduce our carbon footprints is simply to have less, or evenonly one watch , shock horrorwatch. Probably solar quartz at that!

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Why is fossil free steel a thing?

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Skilly

Why is fossil free steel a thing?