What are your thoughts on a square case?
My son and I are in the design/prototyping phase of our next collection. The first draft design is with a rectangular case. However, we are also exploring a cushion case.
We were recently at WindUp and WatchTime in NYC and noticed many brands are offering a version of the square case. I think they look amazing.
Many have told us that for a younger brand, this style case can be more difficult to release.
So, I would love to hear your thoughts on square, rectangle or cushion cases. Love them ... hate them ... meh?
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Larry Knopf
My son and I founded a Swiss made independent watch company in 2020 and are enjoying meeting watch lovers all over the world to talk about this beautiful, amazing hobby.
New York, NY, USA
Member since
Last active: 4 months ago
7.00” / 17.78 cm
Well I love the jlc reverso and the Cartier tank, but not sure if that is gonna help you in your own endeavor.
I personally love square cases. Bell&Ross for example really hit that spot for me look wise. Now I can't afford them, so I got this recently. Square case feels really comfortable and I have been rocking it daily now for past few months. So in short, YES! Square cases are 🔥
My wife will only wear a square or rectangle watch.
I have one square one and one rectangular one because I thought they were unusual. I don’t end up wearing them much.
I’m onboard 😁
I know this is cliche but everyone seems to want/like divers. I like square watches but don’t have any.
Love them but, I have yet to find that one that looks good on me. Cartier is one of my favorites but, because price is an issue I am trying to find one close. Any suggestions would be welcomed.
I love a square case; every collection should have them. But I tried on the Monaco and decided it was too thick. I've heard that getting the crystal for them is a pain. But that was anecdotal. I would love a thin square case that hugs the wrist.
Square cases are not very popular outside of dress occasions. That limits the customer base unless it has a sporty flip feature like the Reverso or the Vario flip square watch.
Its less common than round, rectangular, tonneau or cushion cases, for sure. But I’ve never disliked a watch because of it’s case shape. I think any case shape can be combined with a great design to make a great watch that resonates with people
Have several in the collection and love ‘em. Good luck to you 🤙
After looking at so many posts of the Cartier Tanks and the JLC Reverso, I am contemplating of getting a rectangular watch like the Vario Versa or the Lorier Zephyr.
My wife will only wear a square or rectangle watch.
That's my wife's daily ... Cartier Francaise, medium case. It is a stunning watch.
I love Hamilton Dave! Thanks for your input.
I’m onboard 😁
I like that Tag with the white strap! I haven't seen that one.
Love them but, I have yet to find that one that looks good on me. Cartier is one of my favorites but, because price is an issue I am trying to find one close. Any suggestions would be welcomed.
Cartier tank is what I feel in love with in 1989! It is pricey for sure. My wife wears the Tank Francais and it's beautiful. She really wants a Cartier handbag ... they start at $3000 !!!!
I love a square case; every collection should have them. But I tried on the Monaco and decided it was too thick. I've heard that getting the crystal for them is a pain. But that was anecdotal. I would love a thin square case that hugs the wrist.
Thanks Ckim. If we go with recatangle, it will curve to hug the wrist as you are suggesting.
Square cases are not very popular outside of dress occasions. That limits the customer base unless it has a sporty flip feature like the Reverso or the Vario flip square watch.
That is one of the reasons we are looking at a modified cushion case. It offers a bit more of a sporty look, but can go dressy as well.
I like that Tag with the white strap! I haven't seen that one.
They only made them for a year or so. In 3 colours, black, white and pink. I can’t recall seeing more. It was designed with Tiger Woods. The watch is the clasp so no buckle.
Love a square watch and wearing one today
Thanks Peter. I really like the Herbelin.