For me there has to be visual appeal combined with a subjective view that the watch fulfills its intended purpose. The appeal can be based upon beauty, functionality, simplicity, practicality, or some other characteristic that strikes me about a given watch. But it is based on looks and purpose, not on brand or status. So, to me, my Casio G-shock solar/atomic is as magnificently practical as my Zenith Elite is gorgeous.
A blingy dive watch that costs into 5 digits just doesn't do much for me. But a dress watch with some complications in that range may be very appealing.
Nuff' said.
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