What makes a successful watch launch?
It's TWO days until the HZ.01 launches!! From your experiences, what makes a good launch? Conversely, I'm interested to know - what makes a bad launch? Thanks! Matt
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Matt Zillmann
Australian watch collector, and microbrand owner. Would love to chat and connect with you - please reach out and I look forward to getting back to you!
Melbourne VIC, Australia
Member since
Last active: 4 days ago
16.51 cm
Peter Kotsa's review was excellent 👍🏻
Good luck, nice watch & excellent price.
How much is it? 🤔
How much is it? 🤔
$250AUD or ~$160USD
Look at how studio underdog is handling their “pizza watch” launch, and how timefactors dot com does Smiths launches and sales….. then do the opposite.
Word of mouth campaigns work best for me. Give it a gentle introduction to the world then get the reviewer brigade to do their thing. This way I know it’s out there and I can find info easily but it’s not a bludgeoning overdone attack everywhere I look. Trick is to know when to let go I guess.
$250AUD or ~$160USD
Alright I may well get one
Whatever you do, don’t send it to a bunch of YouTubers and watch blogs for free. I feel like you have already established a unique and strong design language and would work best if you were presenting yourself rather than being presented.
Network in the community through the various outlets available and once you’ve established yourself can start doing collaborations with different publications.
Studio underdog and traska are great examples, brand identity and great finishing,their watches are easily recognized and have quality, you look like you are on the right path
Bad Launch? [Dave Portnoy has left the chat]
The same as with any other product: build interest but avoid over-saturation because you look needy, look like you know what you are doing (even when you might not) as confidence is key, and keep it classy. Answer questions truthfully, and have systems in place to deal with issues. Aftercare is equally as important as sales.
For watches - don’t listen to the “hardcore”, everyone is a critic, wildly erratic, and unlikely to buy.
Look at how studio underdog is handling their “pizza watch” launch, and how timefactors dot com does Smiths launches and sales….. then do the opposite.
Ahaha YES
Bad Launch? [Dave Portnoy has left the chat]
He managed to (try) and sell a ~$200 watch for $3k right?
He managed to (try) and sell a ~$200 watch for $3k right?
Yes. And then insulted the watch enthusiast community for mentioning this fact.
Peter Kotsa's review was excellent 👍🏻
Good luck, nice watch & excellent price.
Thankyou!
Main 2 things for me are
It not being limited edition
Youtubers like Peter kotsa's giving honest reviews will help alot imo, as video review format is the easiest way to see how a watch really looks/wears irl
Bad Launch? [Dave Portnoy has left the chat]
Haha I forgot this happened!
The same as with any other product: build interest but avoid over-saturation because you look needy, look like you know what you are doing (even when you might not) as confidence is key, and keep it classy. Answer questions truthfully, and have systems in place to deal with issues. Aftercare is equally as important as sales.
For watches - don’t listen to the “hardcore”, everyone is a critic, wildly erratic, and unlikely to buy.
Amazing, thankyou!
Studio underdog and traska are great examples, brand identity and great finishing,their watches are easily recognized and have quality, you look like you are on the right path
Thankyou!
Whatever you do, don’t send it to a bunch of YouTubers and watch blogs for free. I feel like you have already established a unique and strong design language and would work best if you were presenting yourself rather than being presented.
Network in the community through the various outlets available and once you’ve established yourself can start doing collaborations with different publications.
Thankyou! The community has been the greatest supported, and one of the strengths of being a microbrand is being able to engage with the community!