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The media business is a tough one, which is why many outlets are getting into things beyond just having a website with news and reviews.
Getting into the reseller business was doomed to fail as it operates on razor thin margins and is inherently unscalable.
Despite all that, Hodinkee is still the strongest brand in the watch media space. We were recently featured for the first time in our seven years as a company, and unlike a lot of other outlets, Hodinkee still moves the needle for us.
Not in the near term. One of our partners bought extras to sell separately on their own site later this year but they bought a ton of them. You’re better off asking your favorite brands to contact our team to work something out with us.
Bearings are tough because they require an order of magnitude more precision to get the alignment right. And even if we nail that, longevity has always been an issue with bearings.
Thanks for kind words on NodeX. That was a personal pet project while we were all under lockdown and I was stuck overseas. You’re going to see it pop up on some heavy hitters this year.
Also just to be clear, NodeX isn’t just a clasp. It’s an entire program dedicated to novel mechanisms that are designed to be universal and affordable. It’s just a clasp for right now.
I guess that’s true. It’s just not fun for me. We rarely sell at shows, and unless OP asks for it explicitly, I don’t plan on selling him a watch when we meet up. I just like finding good coffee shops and getting to know watch enthusiasts.
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