False Advertising! ...Or is it?

Ok, so I was strolling through Amazon, trying to find low-cost watches that actually had decent movements / admirable performance records / good reviews.

I came across an obviously Chinese brand ("Reginald") that was hawking Rolex look-alikes, thinly veiled as "homages." (They don't actually say "Rolex" anywhere on the dial, and the crown logo of Reginald is sufficiently different from the Rolex crown.)

But I noticed that the watch said:

SUPERLATIVE CHRONOMETER OFFICIALLY CERTIFIED

on the dial!

That is proprietary Rolex wording. And just WRONG, on so many levels.

It refers to the fact that the Rolex standard is +/- 2 seconds per day of variance in their cased movements.

And I thought, "They can't say that! The wording belongs to Rolex, and besides that, there's no way their movement is that accurate!"

Then I realized that the watch had a quartz movement in it! 🤣

And a good one, at that! Their watch has the Miyota 2115 in it, which is the same movement that is in the Casio Duro.

I sat there for a moment and laughed... +40 / -20 seconds per month (which is the rating for your run-of-the-mill quartz movement) comes to +1.29 / -0.65 seconds variance per day. This is well within Rolex's stated accuracy range.

I realize that Rolex is getting this rating on a mechanical movement, and not an electronic one, but it made me realize two things:

1) Rolex is frickin' BAD ASS if their mechanical movements can get that close to quartz accuracy!!! 😮😮

2) In terms of accuracy, even over Rolex's impressive standard, your average quartz movement WINS. Plain and simple. If you're concerned about accuracy, there's no reason to ever buy a mechanical movement.

I have heard all of this before, as have all of you. But I never realized just how powerful quart movements were, until I saw it put into numerical form. The average quartz movement out there is still twice as efficient as Rolex's masterpiece of horology. That's a hard pill to swallow, ha ha. 🤣 😎

All of that being said, I still frown upon their use of Rolex's standard, since it is proprietary to Rolex, and because it's an unfair comparison. I will NOT be buying a Reginald watch, nor do I recommend them to anyone else. That's some shady stuff, right there.

But I will no longer be so dismissive to quartz watches. In terms of accuracy, they have a LOT going for them! 😀

Cheers! 🍻