I agree, the enthusiast community bypasses most fashion watches and they are more for the general consumer. However, I think that there could be some gems design-wise to be found among some of the better fashion brands. The enthusiast community lumps this genre all into one and bypasses them altogether without actually looking at what is on offer, I think. I agree about the new watches of Paul smith. Nothing special, especially considering the prices. I only look at some of their older models, and they have some nice ones here and there over a long span of time.

The pricing is quite expensive, I agree... What was the movement in that one?

For some reason these watches seem to be very popular with the average consumer in Japan where I live, and you can find them in most watch stores. And every time I see one that tickles my curiosity, I look for a review in the online watch enthusiast communities, and there I see a lack of reviews about them, hence it was this post here. I personally think that a lot of the fashion brands (granted, there is a whole variety of levels in quality there within this genre, so I'm talking about the better ones) offer nice or new designs that I wish some traditional watch makers would dare to try.

Definitely originality of design on some of their watches could be something to consider I think. I'm not a Paul Smith fan or anything. I didn't even look at their watches until recently due to being that watch enthusiast that looks down at fashion brand watches (I still don't like the fossil group for example that does a lot of fashion brands). What I found strange was that the Watch enthusiast community totally bypasses the brand even though I feel there have been some nice designs and watches over the years by them. After all, it's not about the brand, if there is even one nice watch out of hundreds of insignificant watches, wouldn't that one watch be worth talking about regardless of the brand? Gary's video here for example changed my mind a little about Agnes B watches (that I feel it's quite similar to Paul smith in concept and quality). https://www.youtube.com/watch?v=sAuAFXk9aYo&t=108s&ab_channel=ILikeWatches2

That applies to a lot of micro brands or aliexpress brands which are generally loved by the watch enthusiast community though. I don't think Paul Smith watches is new... I see some watches from them in the second hand market from the early 90s... Their older watches are nicer than the current ones I feel.

True. Also Abercrombie and Fitch used to have nice watches too. I have seen some gorgeous vintage watches from them.

Aren't those distribution and marketing companies? The question is who makes the watches. Some of their watches have swiss made on them and some Japan made. I believe the japan made ones are made by Citizen.