How much? Best price my friend..
Guys, We need your help. Please help us out here. How much do you think we should sell it for excluding taxes and shipping?
This is our new watch design the Arvet (Heritage in Swedish). We are very happy about the end result and are now waiting for prototypes to arrive in a couple of weeks. It is time to start setting the price.
All parts are custom except from crystal and movement. We made our own moulds for each and every detail.
Specs:
Miyota 9039
All 316L stainless steel case with mirror polished chamfering and mixed brushing finishes
Double domed, top hat sapphire crystal
MoTF clasp on a 316L steel bracelet
38 mm diameter, 45mm lug to lug
10.9mm thick
Stamped guilloche
Custom rotor design with a fun twist
Ask for more info if you need
Swedish Microbrand. ALATO Arvet is launched 21 may. Find it on pre-launch page on Kickstarter.
Please send sample so I can assist 👍
Please send sample so I can assist 👍
There is a picture at the top 🔝 or do you mean a Physical sample?
There is a picture at the top 🔝 or do you mean a Physical sample?
Need to see and trial in person
Not knowing your production cost makes it impossible to do anything but make a wild guess.
Since you asked, $399
Not knowing your production cost makes it impossible to do anything but make a wild guess.
Let’s flip that argument. If you like it, how much would you be prepared to pay ?
Since you asked, $399
Thanks 🙏
Not my style of watch, and I don't know what it cost you to make it. I say: Pick a price you think is fair, given your greater sum of information, and adjust down if necessary. If you end up selling all of them for less than what you could've sold them all for, then you gain a reputation for value for money, sell all your watches anyway at a price you felt was fair when you set it, and can continue to produce more of the same or try other things afterward.
Not my style of watch, and I don't know what it cost you to make it. I say: Pick a price you think is fair, given your greater sum of information, and adjust down if necessary. If you end up selling all of them for less than what you could've sold them all for, then you gain a reputation for value for money, sell all your watches anyway at a price you felt was fair when you set it, and can continue to produce more of the same or try other things afterward.
Thank you very much! Good point.
It's experimental, specs are good. 499
Love the dial!
I have a watch with a 9015, so essentially the same movement but with a date feature, custom otherwise, and it's $800.
Yours looks great and I'd expect it to be in that ballpark as well. That case is unique that dial is killer, and I like the style of the bracelet and clasp, from what I can see.
$399 would be an amazing price
Well as someone working in pricing (media sector) in switzerland 😄 I guess I can add to this conversation:
Expensive brands can ask for high prices because it took them years to convince people they are worth it. So no matter the price the goal is it needs to be convincing.
Calculate your costs and this really includes marketing, expenses, image renderings... etc
The net ROI should be enough to keep growing as a brand and not just to cover your expenses
Make a state of the art study and compare similar products from less know brands
This above is how I would approach the subject. In my personal opinion I would see it between 250 to 400 usd. If I had to spend more than that I would rather go to a more know brand that doesn't tell me they are experementing.
Maybe also make some watch reviewer convince me its bang for the buck!
There is a picture at the top 🔝 or do you mean a Physical sample?
Oh, he wants a watch for sure!
Yes, WR100, screw-down crown. The crown is based on the shape of the indices. BGW9 lume.
Thickness is 10,9mm. It is designed to be a dressy sports watch - daily beater for traditional styled office people.
The design is inspired by the Reuleaux triangle, named after Franz Reuleaux, a german mechanical engineer in the 19th century.
The lug length is 45mm, but the lugs are sloping with a curved chamfering on the side (polished). So the case has a mix of finishes. Brushed both horisontally and vertically, and polished bezel and sides.
Thanks for your comment 😇
Renderings can be tough I suppose. That lug to lug with slopping lugs is better than I would anticipate. And your description of the finishing is far superior to the the rendering. Also, with your help, I can see the "triangle" theme. The crown is still funky to me but I think I'm the only idiot that cares about the crown.
It looks like you've gotten a ton of positives responses here so it looks like your on track. Good luck!
USD $500-$700 is fair. The higher end would be reserved of steel hardening treatment is utilized.
Looking forward to this model. Think you have a real winner.
Thank you very much ❤️
$500ish? Can’t wait to see actual photos!
Thanks. If you want to Follow the Project you can sign up at Alato.se/en 😍
A few questions: Screw-down crown? Milled or stamped clasp? Water Resistance? Warranty period? Manufacturered in Sweden? Any pre-order pricing or just a retail price?
Screw-down crown custom mould design yes.
We havent decided on milled or pressed clasp yet, We have both prototypes coming in. Which do you prefer and Why?
1 year warranty period, manufactured in Hongkong. Pre-order pricing yes, it is probably going to Kickstarter when launching. We are a new watch brand so We need to offer great prices for people to dare to trust us.
I'm no expert but these specs make me think $500-$700 if you'd like to compete with Seiko offerings BUT that is a tall order; if you lean into the Swedish bit (if legal in your country with your parts ratio) by saying Swedis made or at least (like Geckota does) just say "Sweden" or "Town name" on the dial to position yourself a bit more premium up towards the $800-$900 range
Thank you for your valuable thoughts 😇
Do you happen to have another render with more realistic lightning. The current one seem to have more than 1 light source. A little hard to really feel how it would look like in reality
I have some.. but it is with the same lighting. Maybe this Could do?
Well as someone working in pricing (media sector) in switzerland 😄 I guess I can add to this conversation:
Expensive brands can ask for high prices because it took them years to convince people they are worth it. So no matter the price the goal is it needs to be convincing.
Calculate your costs and this really includes marketing, expenses, image renderings... etc
The net ROI should be enough to keep growing as a brand and not just to cover your expenses
Make a state of the art study and compare similar products from less know brands
This above is how I would approach the subject. In my personal opinion I would see it between 250 to 400 usd. If I had to spend more than that I would rather go to a more know brand that doesn't tell me they are experementing.
Maybe also make some watch reviewer convince me its bang for the buck!
Amazing 🤩 Thanks for sharing such valuable insights and suggestions. Very much apprechiated. We do have a calculation of the costs, so We have a bottom line figured out to go break even. The complex part is knowing How many pieces Could be sold.. higher the quantity, the lower the price Could go, and vice versa.
Thank you again, well noted! ❤️🤗
Renderings can be tough I suppose. That lug to lug with slopping lugs is better than I would anticipate. And your description of the finishing is far superior to the the rendering. Also, with your help, I can see the "triangle" theme. The crown is still funky to me but I think I'm the only idiot that cares about the crown.
It looks like you've gotten a ton of positives responses here so it looks like your on track. Good luck!
1 rendering is not enough to present the hole watch of course. I Do have a few more on the website if you want to look: www.Alato.se/en
Here is a close up on the rendering:
You can surely adapt your pricing strategy the further the company grows but in order for your brand to gain visibility/momentum and maintain a certain level of inclusivity within your target segment, i would say between 300 and 450 USD max. Over that threshold i would go for a more established brand.
You can surely adapt your pricing strategy the further the company grows but in order for your brand to gain visibility/momentum and maintain a certain level of inclusivity within your target segment, i would say between 300 and 450 USD max. Over that threshold i would go for a more established brand.
Thank you for sharing your thoughts 😇
Your speaking from a consumer point of perspective I guess. It is Really hard to go under 400 usd including tax, shipping (50-100 usd depending on Where you live) and VAT. At least for a newcomer with these specs. It would not be Sustainable in the long run. But Thank you for sharing again. It helps us tremendesly! Have a nice evening
Amazing 🤩 Thanks for sharing such valuable insights and suggestions. Very much apprechiated. We do have a calculation of the costs, so We have a bottom line figured out to go break even. The complex part is knowing How many pieces Could be sold.. higher the quantity, the lower the price Could go, and vice versa.
Thank you again, well noted! ❤️🤗
Then I hope it sells well :) because it doesn't lack any looks 😍 so hopefully I ll see video reviews soon of your brand
Thank you very much. Its costly driving a business in Sweden absolutely. Its a good shout looking at other Swedish microbrands. We are doing that so We have a hint. Since its a new product to Market We need to ask people (the Market) to see How you feel about it. Thank you for your contribution. 😍
You're welcome, looking forward to the kickstarter 👍.
See that you're also inquiring about the bracelet. Nowadays a milled clasp is seen as standard, ideally with tool less micro adjust and quick release. If tool less is too expensive, enough adjustment holes and halflinks.
You're welcome, looking forward to the kickstarter 👍.
See that you're also inquiring about the bracelet. Nowadays a milled clasp is seen as standard, ideally with tool less micro adjust and quick release. If tool less is too expensive, enough adjustment holes and halflinks.
A tool less Micro on the Fly clasp is easy 4x the price of one without. But in our view, it is a must in order to give the wearer the flexibility to adjust the length whenever needed. The quick-release function is nice to have, but we haven't been able to make it stable enough. We went for drilled lugs instead, to make it a little easier to remove the bracelet from the case with a pin tool. It feels a lot more sturdy and "secure" that way. But yeah! Quick-release is really nice to have. Especially on a strap-monster watch.
Again, thanks for the comment! Be sure to follow for updates 🙂
Since you are using the 9039 £300 would be very good value £500 would be OK value and much above that is starting to get expensive. It's a nice looking watch but nothing you have said makes me think it should be above £500.
Since you are using the 9039 £300 would be very good value £500 would be OK value and much above that is starting to get expensive. It's a nice looking watch but nothing you have said makes me think it should be above £500.
We are not aiming to sell it for anything above £500 anyway. We are to new and unknown yet. We need to be on spot. Thats why we are asking, to get a general feel for where the market expect it to be. Thank you very much for your opinon!