New Video by Blancpain

It looks like the leaks were real, and the Swatch Fifty-Fathoms will be coming soon.

Catchy music. I didn't realize there was some sea serpent cartoon printed on the rear window. I hope a voiceover edition exists where they say Blank Payne or Fitty Fat Hommes.

PoorMansRolex

Catchy music. I didn't realize there was some sea serpent cartoon printed on the rear window. I hope a voiceover edition exists where they say Blank Payne or Fitty Fat Hommes.

Apparently it's a sea slug, and yes a Fitty Fat Hommes would be amazing.

i swear i heard this music last night in the club or maybe theyre playing this on repeat. who knows? 馃槀

PoorMansRolex

Catchy music. I didn't realize there was some sea serpent cartoon printed on the rear window. I hope a voiceover edition exists where they say Blank Payne or Fitty Fat Hommes.

Sea serpent cartoon?Is it Beany and Cecil?? If so then I'm all in.

The power of advertising.. Blancpain was not even on my list of watches to consider in past or near future.. now I want the Arctic version with 鈽笍 symbol on it鈥

Half_Life

The power of advertising.. Blancpain was not even on my list of watches to consider in past or near future.. now I want the Arctic version with 鈽笍 symbol on it鈥

I've always like the look of the Fifty-Fathoms, but I'm just a regular Joe with a regular job...

This Swatch Fifty-Fathoms looks like a fun way to get something with the "look", without spending too much money.

Swatch only has three stores in Canada on their list for release, so like the MoonSwatch, I'll wait until Ottawa has them.

I think they look way better than the Moonswatch, and if there was a Swatch store in my city, or if they were available online, I'd probably end up buying one. I'm not interested enough to go out of my way, or pay more than the already high MSRP (over $400 USD) for a watch with the Sistem 51 movement.

tempus

I think they look way better than the Moonswatch, and if there was a Swatch store in my city, or if they were available online, I'd probably end up buying one. I'm not interested enough to go out of my way, or pay more than the already high MSRP (over $400 USD) for a watch with the Sistem 51 movement.

Maybe this will be what pushes the MoonSwatch to online sales, which will get more of them into the hands of people who want them.

Swatch has been pretty clear that these aren't limited editions, they are normal production Swatches. It makes sense that as the new "hot" thing comes out, they switch distributio0n to the online for older models.

KristianG

Maybe this will be what pushes the MoonSwatch to online sales, which will get more of them into the hands of people who want them.

Swatch has been pretty clear that these aren't limited editions, they are normal production Swatches. It makes sense that as the new "hot" thing comes out, they switch distributio0n to the online for older models.

If the Swatch Group gave a rat's ass about their customers, this might be available online, but I think they will simply continue to milk the cash cow until the teats fall off. If it ever does become available online, I suspect it will be due to the passing of the cow.

tempus

If the Swatch Group gave a rat's ass about their customers, this might be available online, but I think they will simply continue to milk the cash cow until the teats fall off. If it ever does become available online, I suspect it will be due to the passing of the cow.

I'm a bit less cynical, I think production is the problem. They are still unable to keep up with the demand in stores, so they aren't going to go "full Rolex" and have stores and a website that can't get any stock. Having the theoretical ability to buy a MoonSwatch online might make a few people feel better, but actually being able to buy one when they get a chance to go to the store is likely more pleasing to more people.

KristianG

I'm a bit less cynical, I think production is the problem. They are still unable to keep up with the demand in stores, so they aren't going to go "full Rolex" and have stores and a website that can't get any stock. Having the theoretical ability to buy a MoonSwatch online might make a few people feel better, but actually being able to buy one when they get a chance to go to the store is likely more pleasing to more people.

You may very well be right, but I don't think that it would be extremely difficult for them to ramp up production to meet demand, given the level of automation involved in making these. I don't see them as having the same issues as Rolex would in terms of finding the human resources needed to increase production. Plus, it's not in their best interest to meet the demand - as long as they are hard to get, they will remain desirable. As soon as they are easily obtained, interest in them will drop. I can't fault their approach, but I don't believe for a second that their concern for us as consumers is anywhere close to their concern for the bottom line.