Is price the only factor when buying a watch under £500?

With so many watch retailers stocking the same models, is price the most important factor when deciding where to purchase from?
59 votes ·
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Price is definitely up there, but I’d say reputation and service are above it for me. I’d rather pay a little more and have some peace of mind and know I’ll be taken care of if something happens.

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It’s the only non factor at that point

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IMO, the cost difference is so minimal in that price range that...

1) If say $/€/£50 is the difference between passing & buying, maybe one should pause.

2) The cost difference is not enough to adequately cover any potential hassles from the seller or potential repairs that might be needed.

Therefore, the seller's customer service, reputation and likelihood of being around through their warranty period are all of more concern to me.