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ENOUGH WITH THE ROLEX HYPE
About the official launch of the Omega X Swatch MoonSwatch:
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You need to re-check with your dealers, mate. Daytone for $14K? How about $35K. And AP was initially listed for $10K if you wanna put it this way.
Nah, mate. You're all good.
It's the hype and the secondary market prices, as well as the cocky waiting lists of several years, that turn many people off. Especially since there are so many great alternatives out there.
It's not about the watch, it is more about the branding, particularly luxury brands. The same could apply to a Gucci coat collaborating with Uniqlo or an LV bag collaborating with Samsonite.
Hopefully they've learned their lesson and the next event will be better prepared. I don't think it is necessarily the watch itself, but more of a cultural thing and the burning desire to own a luxury brand at a fraction of the price. The same could apply to a Gucci coat collaborating with Uniqlo or an LV bag collaborating with Samsonite.
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