The New Doxa Army On Wrist

Pretty slick watch in person. The case is indeed quite thin, just under 12mm, and is made of ceramic so it's quite light. 

Interestingly, the actual Swiss combat diver issued Doxa watches were 300Ts with orange dials, these ones were made and used more by the office or medical type folks apparently. 

It looks great, though one change I'd have considered is a sapphire bezel insert over the ceramic insert to match the look of the original acrylic.  

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Man!  I would LOVE your job...  well, actually, probably only in theory.  Like, here are the parts I would love:

  • Getting all these awesome watches sent to me to try on
  • Talking to folks at these different brands to see where they might be going next
  • Attending stuff like Watches & Wonders
  • Getting treated like a rock star everywhere I go - that happens to you all the time, right?  Last minute reservations at Rao's?  No problem, step right in!

Parts of the job I wouldn't like:

  • Working
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Mr.Dee.Bater

Man!  I would LOVE your job...  well, actually, probably only in theory.  Like, here are the parts I would love:

  • Getting all these awesome watches sent to me to try on
  • Talking to folks at these different brands to see where they might be going next
  • Attending stuff like Watches & Wonders
  • Getting treated like a rock star everywhere I go - that happens to you all the time, right?  Last minute reservations at Rao's?  No problem, step right in!

Parts of the job I wouldn't like:

  • Working

Ha! You've got most of the good stuff spot on. I've made some great relationships in the space, and at the end of the day it's a pretty small world so that's the best part. The Hodinkee folks... now they get treated like rockstars (trust me). We're just watch nerds and enthusiasts and truthfully, I'm still thinking/reading about watches even in my time off, so in that sense it doesn't feel much like work at all. 

Thankfully, @wwblake and @zachweiss put up with my shenanigans. 

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Don't let @buettner fool you, he's a real diva...not really. 😀

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But, how's the lume?

Aurelian

But, how's the lume?

My Bro, this debate will never end 😂😂😂👍👍👍!

Very nice. I so wanted to pull the trigger on this one!

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Gotta say, the W&W crew are some serious watch dorks... I bet their significant others have a support group together 😋

BTW, why won't these girls call me back after our first date to the speedmaster museum? 

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Max

Gotta say, the W&W crew are some serious watch dorks... I bet their significant others have a support group together 😋

BTW, why won't these girls call me back after our first date to the speedmaster museum? 

It's a problem in my household, and my wife even works in the industry as well 😭

HSNY Horological lectures > speedy museum when it comes to first date venues, obviously 😉

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I love it @buettner . what are your thoughts now that #doxa has added the Army to it’s permanent production line now? 

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Speedy77

I love it @buettner . what are your thoughts now that #doxa has added the Army to it’s permanent production line now? 

I'm happy to see this case added to regular production models, it's noticeably thinner and super easy to wear. I'm not a fan of bronze/green but I think these look very nice. Will be going hands-on soon! 

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Yipee!   A watch industry insider!  Royalty here on the 'crunch.  

Like @HotWatchChick69 suggests, I imagine your days are mostly like perfume ads, breezing around watch shows and events in a linen suit.  Poolside chatting with industry titans about what's next.... and probably super models lounging nearby.  

Ok -  buttering up complete ... now to the grilling.  I trust your super insider knowledge here.

What's the deal with Doxa?  I really like some of their designs (and struggle with some prices, printed markers, basic movements) but was shaken after viewing a review from "the watch guys" youtube channel.  He is a Doxa fan, but was a bit shaken when his response to questions, directly from Doxa is that "they are not a watch manufacturer and never said they were.."

https://youtu.be/HanbRlqLzp0?t=1050

I expect truth is hard to put on a public forum... but nobody will see this, so you can let loose!  Is Doxa much worse than most similar priced swiss manufacturers are doing?  Is there actually no swiss watch companies that actually manufacture watches?   Would love some plain talk!  I guess DM if too dangerous to say here?

Cheers, Blake!  

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Fieldwalker

Yipee!   A watch industry insider!  Royalty here on the 'crunch.  

Like @HotWatchChick69 suggests, I imagine your days are mostly like perfume ads, breezing around watch shows and events in a linen suit.  Poolside chatting with industry titans about what's next.... and probably super models lounging nearby.  

Ok -  buttering up complete ... now to the grilling.  I trust your super insider knowledge here.

What's the deal with Doxa?  I really like some of their designs (and struggle with some prices, printed markers, basic movements) but was shaken after viewing a review from "the watch guys" youtube channel.  He is a Doxa fan, but was a bit shaken when his response to questions, directly from Doxa is that "they are not a watch manufacturer and never said they were.."

https://youtu.be/HanbRlqLzp0?t=1050

I expect truth is hard to put on a public forum... but nobody will see this, so you can let loose!  Is Doxa much worse than most similar priced swiss manufacturers are doing?  Is there actually no swiss watch companies that actually manufacture watches?   Would love some plain talk!  I guess DM if too dangerous to say here?

Cheers, Blake!  

Ha it's all true, of course. 

Those are interesting thoughts about Doxa, and I'd say that's quite a slippery slope to be going down re the manufacture angle. Almost all brands rely on outside help in manufacturing in some capacity, and many don't literally manufacture anything themselves. Rather, they work with their partners to create their designs as accurately as possible, and hire watchmakers to put everything together to some degree. 

I don't see Doxa as better or worse than any of these other brands in that respect. I like their watches, and yes, they may be priced a touch aggressively, but the fact they don't own the manufacturers that create their cases and dials and hands etc doesn't turn me off on them. If it does, you'd have to take a hard look at many other brands that you might like. I'd call them a watch brand, and one with some legit bona fides at that. 

If you start creating all these rules around who makes what and where you'll quickly find yourself in a very gray area. I'd ask, what really matters to you in a watch? If manufacturing provenance is at the top of that list, then you'll find yourself looking at a rather restricted group of brands from which you can buy from. There's nothing wrong with that, if that's important to you. But you've gotta realize that even the FP Journe's of the world aren't even making each little piece in their workshop in Geneva. 

I think more watch brands should be transparent about this, and we always try to be at Worn. Wound. 

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buettner

Ha it's all true, of course. 

Those are interesting thoughts about Doxa, and I'd say that's quite a slippery slope to be going down re the manufacture angle. Almost all brands rely on outside help in manufacturing in some capacity, and many don't literally manufacture anything themselves. Rather, they work with their partners to create their designs as accurately as possible, and hire watchmakers to put everything together to some degree. 

I don't see Doxa as better or worse than any of these other brands in that respect. I like their watches, and yes, they may be priced a touch aggressively, but the fact they don't own the manufacturers that create their cases and dials and hands etc doesn't turn me off on them. If it does, you'd have to take a hard look at many other brands that you might like. I'd call them a watch brand, and one with some legit bona fides at that. 

If you start creating all these rules around who makes what and where you'll quickly find yourself in a very gray area. I'd ask, what really matters to you in a watch? If manufacturing provenance is at the top of that list, then you'll find yourself looking at a rather restricted group of brands from which you can buy from. There's nothing wrong with that, if that's important to you. But you've gotta realize that even the FP Journe's of the world aren't even making each little piece in their workshop in Geneva. 

I think more watch brands should be transparent about this, and we always try to be at Worn. Wound. 

Thanks a mill for the long detailed response!  🙇‍♂️⤵️  👏

yes, always knew that small bits of almost every watch came from Chinese sweatshops or the like.  But I naively thought Swiss watches that cost $2k to $5k, from a Swiss Manufacturer, are mostly manufactured by that company, or at least in Switzerland?  🤷‍♂️😞🤪

Provenance not all important, 100% agree.  But I’d love to know pure ‘design’ company that builds overseas vs design company that sources and builds in Bien Bienne

Will read W&W with eagle eye and hope to see you in person someday!

(and try to hate on Doxa - I actually LOVE the 300 🙄)

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buettner

Ha it's all true, of course. 

Those are interesting thoughts about Doxa, and I'd say that's quite a slippery slope to be going down re the manufacture angle. Almost all brands rely on outside help in manufacturing in some capacity, and many don't literally manufacture anything themselves. Rather, they work with their partners to create their designs as accurately as possible, and hire watchmakers to put everything together to some degree. 

I don't see Doxa as better or worse than any of these other brands in that respect. I like their watches, and yes, they may be priced a touch aggressively, but the fact they don't own the manufacturers that create their cases and dials and hands etc doesn't turn me off on them. If it does, you'd have to take a hard look at many other brands that you might like. I'd call them a watch brand, and one with some legit bona fides at that. 

If you start creating all these rules around who makes what and where you'll quickly find yourself in a very gray area. I'd ask, what really matters to you in a watch? If manufacturing provenance is at the top of that list, then you'll find yourself looking at a rather restricted group of brands from which you can buy from. There's nothing wrong with that, if that's important to you. But you've gotta realize that even the FP Journe's of the world aren't even making each little piece in their workshop in Geneva. 

I think more watch brands should be transparent about this, and we always try to be at Worn. Wound. 

I should mention - I toured the GSfactory in Shizukuishi recently - dam 🦫!  They make and build almost everything on site 👏