A tale of two ADs

I should tell this story before details completely slip away:

Approximately a month ago I went to Singapore to meet up with my girlfriend for vacation. It was there that I gifted her with a 21 Must De Cartier, which you can read here. I only mention this to establish that I'm a big Cartier fan though I've only ever bought the one I gave to my girlfriend. I'm a fan of many luxury watch brands--champagne dreams, beer budget and all that.

Being in Singapore, my girlfriend tolerated (allowed?) my want to window shop for watches. I had no intention of buying one right there but I am looking for options for my next major purchase.

We went to the Takashimaya Shopping Centre on Orchard where several watch shops are found. First we went to The Hour Glass where some big brands are being sold. Now I'd been seriously considering getting a Cartier Tank so I went straight to the Cartier section. A neat looking guy wearing a stiff suit was behind the display. Conversation went something like this:

AD: Can I help you?

Me: I'm looking for a Tank

AD: What Tank are you looking for?

Me: Uhm... a Tank. I don't know.

AD, in a snippy, condescending tone he pointed at the display and said: This is a Tank, this is a Tank, this is a Tank. You should know what you're looking for.

Me: Should I?

I didn't even spent another second in that shop. I had wanted to look around at the other brands but I didn't feel welcome there so I left. I got very annoyed by the exchange. A flurry of random thoughts just kept parking themselves into my head. I'm supposed to know what I'm looking for? Have he not heard of how shopping goes? Did every single person who came in there an expert on watches? Do only people who know what specific item they want have the right to talk to him? Or did he take one look at me and thought "he ain't gonna buy no Tank?"

Bear in mind I was very dressed down, wearing only shorts, suede loafers and a t-shirt. Oh and the watch on my wrist is my trusty vintage 1950s Zenith, you can see here:

Image

That exchange put me in such a bad mood that I told my girlfriend I wanted to just go back to the hotel. She scoffed and ignored me. Then we stumbled upon The Sincere Fine Watches shop. I was at first apprehensive to go inside given how I was treated at the Hour Glass. The Hour Glass had Patek Philippe, Jaeger LeCoultre, IWC, Rolex, Hublot, Ulysee Nardin. BUT the Sincere Fine Watches had watches that made the Hour Glass look like Walmart. It had H. Moser, Arnold and Son, Czapek, Breguet, Greubel Forsey, Jacob & Co, Moritz Grossman along with the brands that by their standards would probably be considered proletariat like Omega, Bell and Ross, etc.

That said, I wasn't going to let a weird exchange with a stranger get in the way of my curiosity. So we went into the shop. A nice Singaporean lady in business suit beelines to me. I defensively said I'm just looking around. She smiled and said, "No problem. Anything I can show you?" Hesitantly I said, "H. Moser?" She smiled and directed me to their H. Moser display. I gawked and oohhhh at an H. Moser tourbillon and said gingerly, "I bet that cost something like 40k Singaporean." Again, she smiled and said, "It's actually 80k Singaporean." That made me laugh. She asked me if I wanted to try it on. But I said no as even if you squeezed me I could never sweat out enough coin to afford an 80k watch. To this day I regret saying no.

She then asked if she could show me their room of prize pieces. I was floored. "Are you sure?" She nodded but apologized that we won't be able to hold any of the watches. She told me to go into a pathway and there my girlfriend and I went with her.

It was a small display room. But lo and behold, I died and went to haute horology heaven. The "cheapest" piece on display there was 300k Singaporean. But she lead me to two particular pieces:

H. Moser & Cie. Endeavour Concept Minute Repeater Tourbillon, which she said is 500k Singaporean.

Image

And right next to it was something I've only ever seen on YouTube videos. The Jacob & Co. Opera Godfather Musical Watch, which she said they're selling for 900k Singaporean.

Image

She was very accommodating and allowed me and my girlfriend to take as many pictures as we like. We stopped at a few out of politeness.

Afterwards, I asked about Omega. She took me to the Omega display area and we got to try out a potential Aqua Terra couples watch.

Image

The difference between the two ADs is staggering. Remember, this was at the same mall, I was wearing the same thing on the very same day. The thing that got to me (and I'm not bragging here, just making a point) is that I could've afforded a Cartier Tank. I could've walked out of the Hour Glass with a watch (and buyer's remorse, sure, but still) if the conditions were right whereas even if two hundred women started caressing me at the Sincere Watches I still wouldn't be able to buy one of their products. I just don't have that kind of money. And yet, the AD who probably didn't need to be nice because she knew she wasn't going to make a sale was nice and the AD who could've made a sale was snooty.

There's no conclusion to this story. Just wanted to highlight the difference an AD can make on a watch-shopping experience.

Reply
·

This is a perfect example of how sales staff can either make you a client for life, or absolutely destroy any possibility of you ever walking into that store ever again. I’m glad you had a phenomenal experience at the second watch shop and that you were able to enjoy your time around some true haute horology pieces. I love when a store “rolls out the red carpet” for me and offers a nice glass of Bourbon or a shot of Tequila. It’s smart business. Make a client feel like family with no buying pressure and you’ll have a client for life. Cheers 🥂

·

The Golden Rule always applies. Treat others how you would like to be treated.

·

Singapore ADs, nuff said. I live in this country, and it's so sad to say that your first AD experience is more common than the second.

·

Addendum: i went to the JLC shop at the Marina Bay Sands and was treated like a king. Same with the Omega boutique at Changgi Airport. It really was just the Cartier douche that almost ruined my watch-shopping

·
errikwong

Singapore ADs, nuff said. I live in this country, and it's so sad to say that your first AD experience is more common than the second.

Not entirely sure if I'd broad brush say that. My experience here with many ADs has been generally positive. I'd say that it's sales associate specific as I've had some hit or miss depending on the person.

·

First of all, I'm stoked that you visited Singapore! I now live here and love the country.

I know the boutiques you mention, especially the latter. They have a great range of watches from omega to parmigiani fleurier to Moritz Grossman to Armin Strom. That back room is money. Nice little sofas with displays of beauties all around you. They're generally quite knowledgeable as this is Sincere's (an AD) high end, more independent focused boutique (one of two in Singapore).

Glad it redeemed your experience of Singapore.

·
Beanhead

Not entirely sure if I'd broad brush say that. My experience here with many ADs has been generally positive. I'd say that it's sales associate specific as I've had some hit or miss depending on the person.

that's absolutely fair, and yes perhaps my brush was a little broad with the tarring 😂

·

I've been acquainted with Eric at Sincere Watches for a while. Quite a nice guy really when I was looking for a Franck Muller timepiece.

·

The only time it's justifiable for ADs to be rude is when the customers are being problematic

But that's just my thoughts

🤷🏿‍♂️

·

champagne dreams, beer budget and all that

Sounds like you are a Miller High Life - the champagne of beer, kinda fellow 😀

ADs are annoyingly hit or miss and although I understand to some degree, customer service folks should still have some modicum of politeness to everyone. You never know how much money someone actually has or is willing to drop.