Moving the goalpost one watch at a time
So you bought yourself a the new Certina GMT, huh? A nice piece, no doubt. Flyer gmt, Rootbeer esthetics, 80hour power reserve, It’s got that Swiss charm, a dial that’s a feast for the eyes, and it’s sturdy enough to survive a tumble down the stairs when you’re late for your next Zoom call. But let’s be real, it didn’t exactly require skipping meals or selling a kidney on the black market to afford, did it? And that’s exactly where the problem begins.
Enter the unending quest for the “perfect” watch, a journey that’s more about the price tag shock factor than the love for horology. Sure, your Certina tells time, looks good, and probably will outlast your pet turtle. But then, late at night, as you scroll through forums and watch Instagram stories, you start to wonder if maybe, just maybe, happiness is actually spelled with more zeros in the price. Not explicitly, but instead in the fog of "Ceramic bezel", "COSC", "inhouse" and "heritage". Suddenly, your trusty Certina feels like that one friend who’s fun at parties but never gets invited to the cool kids’ table.
Let’s face it: in the world of watch collecting, “better” starts to look a lot like “more expensive.” You begin to question if your cheaper watches ever truly get wrist time, or if they’re just placeholders until you ascend to the next level of financial irresponsibility. The goalpost doesn’t just move; it’s on a rocket to the moon. And there you are, strapping on your Certina, pretending not to hear its silent cries of abandonment as you eye that next, wallet-destroying timepiece. Because, at the end of the day, isn’t collecting all about chasing the dragon, even if it means leaving a trail of perfectly good watches in your wake?
Time aficionado by day, horological satirist by night. I've got a penchant for timepieces that tick louder than a bomb and shine brighter than my future. I consider the Invicta Pro Diver the pinnacle...
The idea of a "perfect watch for me" does nibble at my brain from time to time. Luckily, evem if I could climb the price ladder, no watch would be good enough to be "the perfect one for me".
Instead, I choose watches that are "great enough" - they do have their objective flaws (hence, not objectively perfect), but they're otherwise brilliant and I can love and enjoy them. Not too boring, not too garish.
That Certina is very on point. Wow.
Certina are terrific value for
money imho. Looks great too!
It's called a rabbit-hole, your never-ending pursuit of perfection will only leads to madness
Certina is on my bucket list - underrated watch IMHO. 🔥