I personally love Alpina, and I think that if they did some more marketing and we’re known by more people, they would be a massive success.
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I don't think so. Alpina has a great reputation in the watch community. They might not advertise as much as others but they are certainly known as a good brand. I only wish they had more choices in the 38-40mm area.
I think they have the business that they want. Advertising would spread awareness, put a burden on manufacturing and possibly lower the quality. The true fans know about them because of their reputation for quality