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@Porthole @itsthedialman

Pricing is coming, closer to the KS launch date. I'll let you all know in advance. But not to worry, it's definitely less than $1000 USD and in-line with some of the well known microbrands when they launched.

Hi and thanks for the compliment!

We're located in Toronto and yes, definitely shipping internationally.

The modern descriptor was used for a few different reasons but chief among them:

• not 100% a copy of the past

• no headaches of owning a vintage watch (I've been to hell and back with vintage at times)

• modern vibe? (this is subjective and biased lol but when I see the watch in-person, it's definitely modern)

Hope you'll see it the same way too when the pics go live. :)

I'll be sharing some amazing pics within the next week or so. Stay tuned! 🙂

Thanks!

I don't really have a hard preference on how it should be pronounced.

In French, the word means flowers and it's pronounced "fluh".

(But that's not where the name came from. More on this in a blog post but it's a portmanteau of Fleuss and Flux.)

In my head, it's pronounced as "fl-oox".

Sorry for the long reply but...

This is a classic debate and has been going on forever and I wrestled with this exact question for FLEUX for a long time. Too long actually. I know many watch enthusiasts will not purchase one of my watches because it's Hesalite and that's ok.

Ultimately, I decided on the material because I love it. I'm going to write a lengthier blog post on this topic but simply put, a double domed Hesalite crystal is beautiful to look at/through. Sapphire is no doubt very tough but the way light hits it is just different from Hesalite. I currently have ~6 vintage watches that are 40+ years old and they all have the original acrylic crystal on them. Yes, it can scratch but literally 30 seconds of elbow grease and it's good as new. But I also don't mind scratches either (wabi-sabi - it's a Japanese term meant to describe the beauty in imperfection).

I once dropped a watch onto the face of a Rolex with a sapphire crystal from maybe 50cm away. The crystal shattered into pieces and it was not a fun time. Hesalite on the other hand will crack instead of shattering.

Lastly, I figured if it was good enough for NASA, it was good enough for FLEUX.

Ultimately, like appreciating a design, the Hesalite/Sapphire/Mineral Glass preference is really personal. If you haven't experienced the joy of Hesalite/acrylic, I would kindly suggest one day trying it out. You might be surprised. Or maybe not! :) I once also disliked the idea of acrylic and hand wound movements - and then I tried them and realized I love them even more!