Tag Heuer's new limited edition
Here is another Tag Heuer's limited edition. This time, it is for the year of rabbit.
To me, it just looks lazy. Very lazy. All they did was color mix and a hellish red rabbit which will give you a nightmare. But they will charge you nearly $1k extra from their regular model price tag.
Almost all the recent relases from the brand have been "limited edition," and now I feel like they are really running out of ideas.
It is just sad because I used to own Tag's Carrera and liked this brand in the past.
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I like it, not enough to buy it, but I still like it.
They are appealing to a specific market with this LE, and likely don't care what anyone outside that market thinks.
As for LE, it's just a way to make a specific edition in limited numbers, it's not about making it more collectable for average collectors. I think people have become so obsessed with "value" they forget that watches aren't made to be investments.
It was made for the Chinese market - I'm Chinese. They'll all get bought up immediately. Chinese people LOVE this the way people in the South love Krispy Kreme!
IWC for the rabbit year in comparison
The IWC shows more effort than the crap Tag's peddling.
Sighs
It's like they peaked in the 2000s.
At first glance of the rabbit image I briefly thought it’s relating to speed, or a tie in to something fast.
Race cars, olympic runners, or something else fast.
On seeing it’s a just a tie to China😣👎 🤢
😂😂😂
Dear Tag Heuer
it‘s just getting harder and harder to defend