So who won the month of Watch & Wonders 2022?

When I say "won", I mean from a press promotion perspective, and general brand promotion.

Personally, I think Tudor gets the nod. Omega did some cool stuff just before, and of course, the Moonswatch was a massive thing, but the hype died about as fast as it started.

Who do you all think won?

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Likely unpopular opinion but saving that I’ll likely never be able to afford any of their releases, I personally felt Cartier had the strongest showing with some new/interesting pieces and some refreshed classics.

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The LE Cartier Santos-Dumont had to be my favorite of all the releases right next to the VC 222. The Masse Mystérieuse is one of the coolest ideas to integrate he movement into the rotor. The Pasha, a watch I never really looked twice at completely showed out with the chrono and the fully-lumed moonphase. I am always a sucker for the tank, loved the new flavors in both the Tank Louis and the Must.

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bevelwerks

Likely unpopular opinion but saving that I’ll likely never be able to afford any of their releases, I personally felt Cartier had the strongest showing with some new/interesting pieces and some refreshed classics.

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Still waiting for the Sea Timer..

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bevelwerks

Likely unpopular opinion but saving that I’ll likely never be able to afford any of their releases, I personally felt Cartier had the strongest showing with some new/interesting pieces and some refreshed classics.

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Yea, I am seriously considering getting a Santos. They are awesome. However, of the watches from them, that got all the press, who is really going to buy them? Cartier is a rectangle watch company. Anything else, won't sell very well.

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Jeremy

Yea, I am seriously considering getting a Santos. They are awesome. However, of the watches from them, that got all the press, who is really going to buy them? Cartier is a rectangle watch company. Anything else, won't sell very well.

Agreed - most these models won’t be purchased. If it’s just about press that will translate directly into sales then it’s probably Omega.

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I'm not sure if there is a formula for "winning" trade shows, but I think the watch-going public generally has positive reactions when a brand takes some risks - either new lines or significant changes to existing lines or brings out something that demonstrates their watch-making prowess. Cartier, VC and Grand Seiko come to mind, for this year. 

I think this is why there was such a visceral reaction to Rolex releases this year. If Cartier can stick an entire movement into a rotor of a watch, then surely Rolex can do more than move a crown and date window to the opposite side of the case - hardly ground-breaking. Do they need to? No, their watches will still sell. One might argue that brands other than Rolex had more to lose by going all out - yet they did.   

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Rolex marketing efficiency to keep consumer talking about the brand 

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allthegearandnoidea

I'm not sure if there is a formula for "winning" trade shows, but I think the watch-going public generally has positive reactions when a brand takes some risks - either new lines or significant changes to existing lines or brings out something that demonstrates their watch-making prowess. Cartier, VC and Grand Seiko come to mind, for this year. 

I think this is why there was such a visceral reaction to Rolex releases this year. If Cartier can stick an entire movement into a rotor of a watch, then surely Rolex can do more than move a crown and date window to the opposite side of the case - hardly ground-breaking. Do they need to? No, their watches will still sell. One might argue that brands other than Rolex had more to lose by going all out - yet they did.   

I saw Stephen King in an interview years ago, and they asked him if his new book was "one of his best". He said, "No, it's actually crap, but it will still be a best seller. Why should I try, when it doesn't matter?"

This feels a lot like Rolex at the moment.

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Jeremy

Yea, I am seriously considering getting a Santos. They are awesome. However, of the watches from them, that got all the press, who is really going to buy them? Cartier is a rectangle watch company. Anything else, won't sell very well.

I understand the watch media is more male/masculine market inclined but what about Ballon Bleu?

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nytime

I understand the watch media is more male/masculine market inclined but what about Ballon Bleu?

Cartier makes a ton of amazing watches that are not rectangular. I am not saying any of them are bad. Just they don't sell. Cartier is kind of pigeonholed that way. Same with AP. The Royal Oak was just something they throw out there, to capture some of the steel sports watch market, and is so far away from what the brand really is. However today, they probably sell 10-1 Royal Oaks vs everything else combined, and it's all anyone thinks of when they think AP. 

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Top 3 for me was Jaeger-LeCoultre, Vacheron Constantin, Grand Seiko.

I think "won" should be who put out the best watch. If the criteria is for promotion then it's really hard to tell since I believe all brands representing Watches & Wonders 2022 has "won" (including the uninspiring Rolex releases). Cuz in the post criteria, I think TAG Heuer went all out on that department, along w/ Montblanc, Van Cleef & Arpels. There's also Cartier and Tudor too.

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I mean, Omega got tons of press for a cheap, low quality watch that's turning it's customers blue and reviewers are now saying it isn't even worth the $260 MSRP (but it's fun).  And Omega dealers don't even get to sell them.  Sucks to be an Omega dealer right now.  No hype product to sell and your luxury brand has sold out it's reputation to shill a plastic disposable replica of your mainstay product line. 

I give the win to Cartier.  The Masse Mysterieuse is a tour de force.  In the realm of "no mere mortal can buy it", I think this edges out the Grand Seiko constant force tourbillon.  Yet Cartier also released the gorgeous enamel Tank Chinois for the most well-heeled of mere mortals.

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Its hard to beat the JLC line up...

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In terms of attention, Omega, and i don’t mean in a bad way. They got their brand on more lips than anyone, and not just the usual suspects. Their novelties were interesting, too. The next would be Tudor. There was a paroxysm of Rolex! of course, and Tudor can ride the Rolex wave for attention and actually present something interesting. Mind you, I don’t mean that these were the watches I liked the best.

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Just from what I've seen I agree with Tudor.  A lot of buzz for what they released.