History aside, they are fine…at the right price. As @cornfedksboy hinted at, they fall more in the fashion watch arena. Nothing wrong with that as long as one knows.
I like some of the designs, but the watches run big. In this case, I believe this watch is 47mm and on a 9” watch strap (based on this model), it is bordering on belt more than watch. Throw in the fact it is running on a $12 Rhonda 1069 quartz module, it’s a tough ask to spend more than $100.
If you are interested in one, I’d try one one first to make sure it’s comfortable and perhaps find a second hand one.
Bougie crap uses the design aesthetic of “calculated authenticity” and elements of hand-craft or personalization to suggest that the product is motivated by these values and not by crass economic gain...
A prime example of bougie crap is Shinola’s products, especially their watches ($500 - $1500) ... that undergo “precise, custom-level assembly by experts in our Detroit Flagship retail store…. Because we believe there's only one way to properly build” a watch ... and that's “one at a time, by hand, with rigorous attention to detail and using only the highest quality components available.” ...
Texas-based Bedrock Manufacturing notoriously attached their Shinola venture to Detroit after test studies showed that consumers would pay three times as much for a product associated with the tenacity of a bankrupt city.
Bougie crap uses the design aesthetic of “calculated authenticity” and elements of hand-craft or personalization to suggest that the product is motivated by these values and not by crass economic gain...
A prime example of bougie crap is Shinola’s products, especially their watches ($500 - $1500) ... that undergo “precise, custom-level assembly by experts in our Detroit Flagship retail store…. Because we believe there's only one way to properly build” a watch ... and that's “one at a time, by hand, with rigorous attention to detail and using only the highest quality components available.” ...
Texas-based Bedrock Manufacturing notoriously attached their Shinola venture to Detroit after test studies showed that consumers would pay three times as much for a product associated with the tenacity of a bankrupt city.
Yep there's little authenticity to their marketing, but it doesn't change the fact final assembly is done in Detroit and as a metro Detroit native I like the idea of having one time piece from there.
I’ve not had hands on. They seem to me to be high end Fossil watches…for good or for bad.
History aside, they are fine…at the right price. As @cornfedksboy hinted at, they fall more in the fashion watch arena. Nothing wrong with that as long as one knows.
I like some of the designs, but the watches run big. In this case, I believe this watch is 47mm and on a 9” watch strap (based on this model), it is bordering on belt more than watch. Throw in the fact it is running on a $12 Rhonda 1069 quartz module, it’s a tough ask to spend more than $100.
If you are interested in one, I’d try one one first to make sure it’s comfortable and perhaps find a second hand one.
I like my Monster automatic, it's a good Diver, just a tad large for my wrist and a tad overpriced for what goes into it
Ten years ago size kept me from buying one. The moment passed.
https://infinitemiledetroit.com/Bougie_Crap_Art,_Design_and_Gentrification.html
I think they are great. I have a Runwell Automatic that I love.
https://infinitemiledetroit.com/Bougie_Crap_Art,_Design_and_Gentrification.html
Yep there's little authenticity to their marketing, but it doesn't change the fact final assembly is done in Detroit and as a metro Detroit native I like the idea of having one time piece from there.