Shinola's.

What is everyone's opinion of Shinola watches? This is collaboration with Buffalo Trace Distillery. 

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I’ve not had hands on. They seem to me to be high end Fossil watches…for good or for bad. 

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History aside, they are fine…at the right price. As @cornfedksboy  hinted at, they fall more in the fashion watch arena. Nothing wrong with that as long as one knows.

I like some of the designs, but the watches run big. In this case, I believe this watch is 47mm and on a 9” watch strap (based on this model), it is bordering on belt more than watch. Throw in the fact it is running on a $12 Rhonda 1069 quartz module, it’s a tough ask to spend more than $100.

If you are interested in one, I’d try one one first to make sure it’s comfortable and perhaps find a second hand one.

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I like my Monster automatic, it's a good Diver, just a tad large for my wrist and a tad overpriced for what goes into it 

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Ten years ago size kept me from buying one. The moment passed.

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https://infinitemiledetroit.com/Bougie_Crap_Art,_Design_and_Gentrification.html

Bougie crap uses the design aesthetic of “calculated authenticity” and elements of hand-craft or personalization to suggest that the product is motivated by these values and not by crass economic gain...

A prime example of bougie crap is Shinola’s products, especially their watches ($500 - $1500) ... that undergo “precise, custom-level assembly by experts in our Detroit Flagship retail store…. Because we believe there's only one way to properly build” a watch ... and that's “one at a time, by hand, with rigorous attention to detail and using only the highest quality components available.” ...

 Texas-based Bedrock Manufacturing notoriously attached their Shinola venture to Detroit after test studies showed that consumers would pay three times as much for a product associated with the tenacity of a bankrupt city.

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I think they are great. I have a Runwell Automatic that I love. 

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OscarKlosoff

https://infinitemiledetroit.com/Bougie_Crap_Art,_Design_and_Gentrification.html

Bougie crap uses the design aesthetic of “calculated authenticity” and elements of hand-craft or personalization to suggest that the product is motivated by these values and not by crass economic gain...

A prime example of bougie crap is Shinola’s products, especially their watches ($500 - $1500) ... that undergo “precise, custom-level assembly by experts in our Detroit Flagship retail store…. Because we believe there's only one way to properly build” a watch ... and that's “one at a time, by hand, with rigorous attention to detail and using only the highest quality components available.” ...

 Texas-based Bedrock Manufacturing notoriously attached their Shinola venture to Detroit after test studies showed that consumers would pay three times as much for a product associated with the tenacity of a bankrupt city.

Yep there's little authenticity to their marketing, but it doesn't change the fact final assembly is done in Detroit and as a metro Detroit native I like the idea of having one time piece from there.