The H is silent, but if you like Porridge is a fine substitute for us. Brew are good people and they deserve all the credit they get for their creativity and doing things most only dream of doing.  

It depends on how one looks at things.  First off, our hats go off to Brew. Jonathan has created a great brand and community and we have enjoyed getting to know him over the years.  Our roadmaps are different, however we share a passion for watchmaking and the community that makes this hobby so much fun.  Our investments in our future independence started back in 2008 when we realized access to premium automatic movements would become increasingly difficult to obtain due to them being controlled by larger groups. Rather than fill ourselves with hopium and sit on the sidelines settling for whatever movement we could get our hands on we took on an incredible challenge to develop our own movements.  Our first 7 years had us freeze any brand development and we invested in engineering our K1 automatic.  This move although very costly was important to ensure Horage could have a fighting chance as a Swiss premium performance movement maker.  We also realized that many still had a deep appreciation for mechanical movements and the development road needed to create them.  Our goal was to be one of the top movement manufacturers and secondly pack that into our brands watches. Rather than marketing smoke and mirrors with a decoration exercise on a modified subpar performing movements we set out to create a new architecture.  Unfortunately there is no easy road and investments in ones independence takes time however once made a brand can then focus on connecting with the watch community and getting exposure in media.  It has really only been in the past 2.5 years of our nearly 15 years existence that we had market exposure due to our focus on creating three calibres (K1 automatic, K2 micro-rotor and tourbillon).  We as well as our community of supporters are happy we have done this, as it has solidified our position as an independent and we can now offer something different. Such an approach meant we had to sacrifice short term gains for a much longer opportunity window.  Is that so bad?  Is the watch community suffering because of this? 

We are very happy to have joined the @WatchCrunch community yesterday. Horage is a Swiss independent located in Biel/Bienne.  We are most well known for audacious ground up movement development projects. Under the Horage name it's Landon replying to everyone. Feel free to reach out anytime.  Looking forward to the good times ahead. 

We are ready to nerd out!

Thank you @TheLeftyWatchNerd . We just joined yesterday and are having a blast checking out the platform and the amazing community @WatchCrunch has created. 

Thank you Chris for sharing with your community and being open to our take on horology and approach to design. 

We just joined WatchCrunch yesterday so there is a little catch up to do 😅.  The pallet fork is made from silicon and is considered a solid single piece. Only the axle that it sits on is added to the fork.