Hi, I'm Landon the marketing director at Horage SA. Horage is an independent manufacture based in Biel/Bienne the heart of the Swiss watchmaking industry.
Did Supersede make it to 200 meters. Find out in this weeks post and join in the comments. https://www.shop.horage.com/forum/k2-english/supersede-200-...
HORAGEcommented onMicro Tournament Round 1 Day 3: Horage vs. Brew·
Great to have the support. Either way it's fun to see how this little tournament goes and the conversations it strikes up. Thanks again!
HORAGEcommented onMicro Tournament Round 1 Day 3: Horage vs. Brew·
Wonderful to hear. It's an uphill battle, but one we are taking with stride. There is a lot planned for the micro-rotor. Thanks for the support!
HORAGEcommented onMicro Tournament Round 1 Day 3: Horage vs. Brew·
Thanks so much. In our early days our goal was to become a major OEM supplier, but as with any journey there are forks in the road, obstacles to observe and focus needed to maintain resilience.
Being the new Swiss manufacturer was and has not been an open arms type of situation that many would think. We had hoped so in the beginning, but reality would soon come knocking on our door. There are many brands big and small alike that would love to have access to new movements, but few wanted to be the first. Taking a chance on a group of young engineers and watchmakers is as we learned not a road many want to share.
Enthusiasts like new, but brands as we learned don't always want new, but rather movements from a market proven brand with available stock that could be delivered at the drop of a hat. Going through this exercise with various brands expressing interest had us realize that proving our pedigree would need to be done with Horage. Luckily we took on the tourbillon project as well as K2 micro-rotor as these projects helped us gain notoriety as a serious movement developer. K2 itself has already been a 5 year long development so these things take incredible amounts of time. Now that we have some market exposure the next step in the traditional OEM spectrum would be taking big risk on huge amounts of stock and managing requests for decoration and modifications from brands. Simply put we realize our strengths are in creating movements and building Horage rather than acting as a supplier. We therefore have doubled down on engineering and this approach has companies coming to us for help in developing their own movements. Like most things we embark on, the road is long, but we have our eyes set further down the road. This means we believe there could be a movement solution for the 3rd party brands in future times. Good things take time and for that we will all have to wait a little longer. 😉
HORAGEcommented onMicro Tournament Round 1 Day 3: Horage vs. Brew·
Great to hear. Wonderful to see the interest in Brew and our brand here.
We love engaging with the community and striking up conversation. Our latest forum post "What A Professional Diver Looks For In An Everyday Watch" tak...