HORAGE

HORAGE
58 Followers
4 Following
2 weeks ago
Joined
Biel/Bienne
Marketing and Sale Director at Horage SA
Follow Following Following

Recent posts

Tourbillons, Micro-Rotors, Diamonds & A Film

It's a big day and an exciting road ahead as we announce Mission Independence. Tons to unpack so have a read! https://www.shop.horage.com/forum/missio...
7

Lensman Production Update

The Lensman 1 tourbillon is in production and Lensman 2 is well underway. Check out last weeks post on what has been going on.

Lensman 1 Production & Lensman 2 Update | Horage Swiss Watches

www.shop.horage.com
4

Lensman 2 Is Up Next

Signup and be the first to be notified when it launches.

Lensman 2 - Subscribe | Horage Swiss Watches

www.shop.horage.com
5

Recent Comments

commented on Tourbillons, Micro-Rotors, Diamonds & A Film ·

Most people that are into watches spend an uncountable amount of hours on timepieces so you are definitely not alone.

On the Tourbillon 1 you can clearly see the main barrel spring, but some I suppose were still unsure how much to wind the watch. I understand as it's a costly item and a natural tendency with these timepieces especially tourbillons is to tread lightly. Our engineers and watchmakers push these watches to the limit and observing just how hard they are on them would have most in need of resuscitation.

commented on Tourbillons, Micro-Rotors, Diamonds & A Film ·

Some good stuff in here! Burning the midnight oil is an understatement, but when the surfs up you better ride or die. There's time for the elusive work/life balance in between.

Power reserve was added as a request from our previous tourbillon customers. As it is a hand-wound movement with no rotor to automatically rewind the watch many wanted a visual reading of what the power reserve was. We found many were more often times than not underwinding their watches for fear of over-winding. Even though we communicated that we had an automatic mainspring barrel with a clutch to protect from any overwinding many just wound the watch a few turns. With the power reserve, it's front and centre and people can see where things are at now.

Our tourbillons are meant to be an everyday wear. I take mine hiking, snowboarding, swimming and pretty much anywhere on my travels. It keeps on ticking just like any sports watch I have owned. Whether it be steel or titanium scratches are going to appear and I like them because it gives a watch character. On polished surfaces, those scuffs can easily be polished out.

If a sports tourbillon is more your style then the Autark Tourbillon might just be the ticket.

For Tourbillon 2 we have had to rework our K-TOU caliber to accommodate the power reserve indicator. This has jumped the jewel count from 19 to 26. A completely new base plate was needed to accommodate this upgrade.

As for integrated bracelets the Tourbillon 2 if you prefer a strap you can use any of the Tourbillon 1 straps or purchase an additional salmon skin strap.

Be sure to check in on our forum. Tons of stuff to unpack over the next months and year to come.

Thank you!

commented on Tourbillons, Micro-Rotors, Diamonds & A Film ·

Thank you! Very happy you like the new watch release!

commented on NWA: Horage Supersede GMT ·

Some news is coming soon. Hang tight 😉.

commented on NWA: Horage Supersede GMT ·

Very happy to hear about your experience with the watch. Great to see it lived up to your expectations. Will take your request to heart. Thank you!

commented on Lensman Production Update ·

Watches make for a great hobby. As you said nobody needs a watch and therefore it's more about the mechanical fascination of these timepieces rather than the need for telling the time.

There are enthusiasts here in WatchCrunch and the world over that have an interest in watches of varying finish, precision, complication and of course price points. If price is the driving factor for someone then there are absolutely exciting watches that can be snapped up at various price points. There is however a bottom line of where pricing falls concerning material quality, finish, accuracy and how watches are manufactured regardless of where the company resides. Despite our best efforts cost is a real thing and we simply cannot provide the same quality, finish, accuracy, etc. for less.

We do CNC as well as mechanically deburr and make our own turning parts and we share these processes transparently with watch enthusiasts through posts like the one you are commenting on.

There are economic facts that need to be considered when making watches in Switzerland. We want to provide high quality and accuracy and Switzerland provides that. Of course, we could move somewhere else and try to make things for less, but there would be compromises. If you are happy with your watches as well as the values of the brand and people behind the company then by all means stick with them, nobody is forcing your hand.

Whether one understands it or not there are differences in how one tourbillon is manufactured than another. We have our community, our values and our approach to watchmaking and if someone resonates with us they are welcome to enjoy the journey with us.

commented on Lensman Production Update ·

Having a hard time taking this seriously. You are saying we are out of line offering one of the most accessibly priced Swiss Made tourbillons? Switzerland is the epicentre of performance watchmaking, there simply is no better place on earth to be making movements than here. The access to the best minds, suppliers and watchmakers puts Switzerland at the top when it comes to watchmaking.

Cheap and Switzerland are akin to oil and water. Switzerland is a very expensive country to operate in. Take a holiday here and see just how much a visit to the local pizzeria sets you back. Salaries alone in Switzerland take the top spot globally and this means that operational and purchasing costs for a company are incredibly high. Add in things pertaining to employee health and safety as well as stringent environmental measures and your cost of production compared with most other countries is astronomical. Top talent in watchmaking comes at a cost. If you try to pay less than the average, you get below-average output, and product and soon nobody will want to work for you.

We have visited China extensively and have staff from Asia including one of our founders. Our understanding of cost in the watch industry is very high as previously our founder helped Swiss brands source cases and dials from Asia. There are many good things to be found in Asia and most Swiss brands today continue to source various parts from Asia because Asian companies have really excelled in some areas. The bigger Swiss brands have offices in Asia for managing these parts.

Our motto is to work with the best regardless of where they are in the world. When it comes to movement development and manufacturing there is no better place than Switzerland. Our focus is on building high-performing movements and we see that where we are today is the only place on earth to make this a possibility. Our 200-plus partners are located within a 45-kilometre radius of our facility a very strategic standpoint required to fine-tune tolerances and build high-performance movements.

A recommendation is for you and anyone who is into watches to travel to Switzerland to meet with brands, and watchmakers and just experience the country. Then of course physically visit Asia and do the same thing. You might garner a greater appreciation for the challenges and competition smaller brands like us are up against.

Rather than pick on us for trying to shrink our costs and bring more value to watch enthusiasts maybe ask the big guys why they are selling tourbillons in the hundreds of thousands. As well try to do a fair comparison on material, type of movement and accuracy before trolling those that truly are trying their best to offer more.

More posts

New Watch In the Works

Most weeks we provide updates on both current and future watch developments. The newest watch is Lensman 2 with more details being released each week.

A New Watch...Lensman 2 | Horage Swiss Watches

www.shop.horage.com
0

Supersede 200 Meters

Did Supersede make it to 200 meters.  Find out in this weeks post and join in the comments. https://www.shop.horage.com/forum/k2-english/supersede-200...

www.shop.horage.com
2

A Pro Divers Take on The Everyday Wear

We love engaging with the community and striking up conversation.  Our latest forum post "What A Professional Diver Looks For In An Everyday Watch" ta...

What A Professional Diver Looks For In An Everyday Watch | Horage Swiss Watches

www.shop.horage.com
0