I've heard folks say not to pay full retail for Hamilton...does that apply to Certina as well since they are both Swatch group companies?
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Certina often quite heavily discounted in the UK. My last one at around 30%. Good watches in my view. They only do 38 and 43mm in many of their models which I don’t think does them any favours. Would not pay full price for Hamilton either. They can usually be found on offer too.
Try Jomashop. It always has sales on watches