Why ELKA
A brand that echoes my vision. ELKA Watch Co. was launched in July 2022. How and why? I dreamt of developing my own brand but above all I wanted a brand with a story, truth & credibility. I chose to call it by my nickname, ELKA. Since I love the 60s, the products and the aesthetics of that era I have decided to make it my design line for this and future collections.
When I wanted to protect the name, I realised that a brand called Elka Watch had already existed but had disappeared around the 60s & 70s precisely during the timeframe that I have chosen to base my designs on. This defunct Elka Watch was named after Eduard Louis Kiek from Amsterdam. I looked through its archives and realised that the brand had strong designs and had worked closely with other big names in the watch industry such as Ulysse Nardin, Heuer, Rolex, Minerva, to name only a few. So, without reviving the brand, I wanted to pay a tribute to this old Dutch brand with my first 2 series.
ELKA watches are inspired by the times when a product was kept for life. You invested in durability, quality and uniqueness. The mindset is to step back to that period in the 1960s. To those pure and...
Well, good luck to you. Those are visually interesting initial offerings and I applaud you for not just plunking down another NH35 diver. I hope that your market finds you.
Hi Aurelian, Thank you for your message!