Has "Flex Culture" spoiled certain brands?

People love to flex these days, especially with social media, what do you guys think which brands or particular watches have had their reputation spoiled a little by rich people flexing on social media *cough Rolex *cough

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any watch with 5000$ up. ap, patek, richard mille, rolex, and hublot 

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Unholy

any watch with 5000$ up. ap, patek, richard mille, rolex, and hublot 

I would disagree to a point, all the brands you mentioned I agree with that it's more for showing off these days. But if you see someone wearing a JLC or IWC it's likely they are more of an enthusiast than interested in showing off.  

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CombatWombat

I would disagree to a point, all the brands you mentioned I agree with that it's more for showing off these days. But if you see someone wearing a JLC or IWC it's likely they are more of an enthusiast than interested in showing off.  

yeah i shouldnt mention all watch with 5000$ up lol. when i mention to one of my friend that jlc reverso is my grail watch he said im nuts, its not popular brand bla bla bla. i guess nonenthusiast people judging watch from people whos flexing on instagram

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Unholy

yeah i shouldnt mention all watch with 5000$ up lol. when i mention to one of my friend that jlc reverso is my grail watch he said im nuts, its not popular brand bla bla bla. i guess nonenthusiast people judging watch from people whos flexing on instagram

Dude the Reverso is one of the best watches around, I tried one on recently and fell in love with it. JLC is one of the best of the best if you ask me

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CombatWombat

Dude the Reverso is one of the best watches around, I tried one on recently and fell in love with it. JLC is one of the best of the best if you ask me

i wish one day i could buy it. lol

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Richard Mille, clearly

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Rolex.  Interest rates are rising, people gonna need their money back. 

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Unholy

i wish one day i could buy it. lol

You will, just save here and there you can do it :)

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jason_recliner

Rolex.  Interest rates are rising, people gonna need their money back. 

I'm curious to see with the whole "Watch Investment" thing whether or not the bubble will burst. Prices are rising and rising, can't go on like that forever surely. I'm no investment or even watch expert for that matter but how long can it go on for before it stagnates or crashes or something. 

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CombatWombat

I'm curious to see with the whole "Watch Investment" thing whether or not the bubble will burst. Prices are rising and rising, can't go on like that forever surely. I'm no investment or even watch expert for that matter but how long can it go on for before it stagnates or crashes or something. 

I'm no financial expert but I've been around long enough now to identify an asset bubble.  People used cheap money the last 10 years to buy baubles, rates are now rising, lenders want their money back.

Real investments, like shares, maybe they will survive as they are productive.  Watches, and other assets?  Probably not.  Look at everything that's been sold off in the last year...

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I would say yes, but only for a few select brands. I don't think you can separate Rolex from its image in popular culture, while a Lange und Söhne will probably be met with questions on how to pronounce that. Flex culture works better with objects that are more easily understood, such a large houses, fancy cars, foreign vacations or even cosmetic surgery.

If you try to flex with watches you are basically speaking an unfamiliar language. This is something even the wearer of the watch is often not aware of.  You can easily dress up an inexpensive but slightly flashy watch with a nice band, and many people will think it's expensive.

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Someone posts a wrist shot of their new $300 watch and people think it’s cool.  Someone posts a wrist shot of their Rolex or Audemars Piguet, and the same exact people think it’s flexing.

Same thing applies to cars.  Someone posts a picture of their new VW Golf, and people think it’s cool.  Someone posts a picture of their new Porsche 911 Carrera 4S, and the same exact people think it’s flexing.  
 

I also think social media has been nothing but positive for the watch industry.

However, there are economic headwinds in front of us.  Inflation, rising interest rates, depreciating equity markets and eventually a real estate crisis.  Those factors will have a big impact on used watches.

Rolex will be less impacted than brands like Breitling, JLC, Tag, etc. 

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Apple watches also are a flex.  Those folks don't hang out here much though.

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For me the person's attitude and interest is what makes the difference:

A real petrol head with a history in the hobby is able to appreciate a 911 and a Golf for what they are. Therefore I wouldn't consider it flexing if such a person posts pictures of expensive cars. And that's the same with watches.

However, in today's culture I'd claim that 80% of the people buying and posting pictures of APs and Rolexes are not into watches at all, but just use them as an accessory to demonstrate wealth and social status.

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dorian_grey

For me the person's attitude and interest is what makes the difference:

A real petrol head with a history in the hobby is able to appreciate a 911 and a Golf for what they are. Therefore I wouldn't consider it flexing if such a person posts pictures of expensive cars. And that's the same with watches.

However, in today's culture I'd claim that 80% of the people buying and posting pictures of APs and Rolexes are not into watches at all, but just use them as an accessory to demonstrate wealth and social status.

I agree tbh, but there are car brands that people buy where you think"oh you’re just showing off and probably aren't that interested in cars" buying a Lambo comes to mind. Easily recognised and everyone around you knows it's expensive, like Rolex. My friends who know precisely jacksh*t about watches know what Rolex is and that it's expensive. Not that Rolex can't be appreciated for a great watch but I agree most people who buy them buy to show off, or invest.