(All this is the edited version since autocorrect hates me for subject-verb-tense agreement. I pushed this out early in case anyone was thinking of going to the location mentioned to be forewarned. I may have added a confusion, so corrected in the edits)
We live in the DC area and the family has caught the watch bug a bit due to me. Since I have a business meeting on this fine Saturday 26 March, my wife decided she'd take my 13yr old up to the King of Prussia Swatch store near Philly to have a watch adventure. Kinda cool to be there for a pop culture release and enjoy some fun getting every member of our family a playful and creative piece we can have a memory of. This store is the closest to the DC area and we didn't want to face down the 5 NY area stores. Store opens at 8:00 am, 2 hours earlier than the normal time which I would not have known had I not emailed the store on Thursday. My wife and son got there Friday night, and were part of the first 60 or so people in line by Saturday morning. Stock was expected to be limited, so we were prepared a bit for disappointment.
Before 8:00 am, the Swatch employees come out and let everyone know there are only 75 pieces in the store and they have no expected future shipments. The employees handed out tickets to the first in line based on their expected purchase quantity of 2. This went to roughly the first 30 or so people. All others filled out a form to be first notified if stock comes in. Kudos to the employees for handling it well...done and over in 15 minutes according to my wife and son. Bad on Swatch and Omega for F-ing this up tremendously. Yeah, I know, hype, hype, manufactured scarcity, blah blah blah. But seriously, even in times of supply chain crunch this is a corporate D-move and there aren't many other ways to couch that. There were going to be winners and losers on the first release. At this rate, I expect the anticipated on-line release to be years in the backlog. So it goes and thankfully watch crowds are more sedate than Christmas shoppers on a hunt for the hot toy.
Emerging watch enthusiast. I know just enough to be dangerous to my bank account. Small town kid, joined the military, stuck with it for 21 years, stayed in defense. Greater DC area.