MoonSwatch Madness: The Philly experience.

(All this is the edited version since autocorrect hates me for subject-verb-tense agreement. I pushed this out early in case anyone was thinking of going to the location mentioned to be forewarned. I may have added a confusion, so corrected in the edits)

We live in the DC area and the family has caught the watch bug a bit due to me. Since I have a business meeting on this fine Saturday 26 March, my wife decided she'd take my 13yr old up to the King of Prussia Swatch store near Philly to have a watch adventure. Kinda cool to be there for a pop culture release and enjoy some fun getting every member of our family a playful and creative piece we can have a memory of. 聽This store is the closest to the DC area and we didn't want to face down the 5 NY area stores. Store opens at 8:00 am, 2 hours earlier than the normal time which I would not have known had I not emailed the store on Thursday. My wife and son got there Friday night, and were part of the first 60 or so people in line by Saturday morning. Stock was expected to be limited, so we were prepared a bit for disappointment.

Before 8:00 am, the Swatch employees come out and let everyone know there are only 75 pieces in the store and they have no expected future shipments. The employees handed out tickets to the first in line based on their expected purchase quantity of 2. This went to roughly the first 30 or so people. All others filled out a form to be first notified if stock comes in. Kudos to the employees for handling it well...done and over in 15 minutes according to my wife and son. Bad on Swatch and Omega for F-ing this up tremendously. Yeah, I know, hype, hype, manufactured scarcity, blah blah blah. But seriously, even in times of supply chain crunch this is a corporate D-move and there aren't many other ways to couch that. There were going to be winners and losers on the first release. At this rate, I expect the anticipated on-line release to be years in the backlog. So it goes and thankfully watch crowds are more sedate than Christmas shoppers on a hunt for the hot toy.

I'm glad it worked out well for your family 馃憤

So which one(s) did they get?

I know people will hate on Swatch for the (very) limited supply, but they wanted to create an event, and that definitely happened. This launch created something beyond the normal watch community, and that鈥檚 great for everyone.聽

@CTReese I鈥檓 assuming you weren鈥檛 one of the lucky ones? Will you try to get one when it becomes available online or the next time you pass a Swatch store with one in?

Deeperblue

I'm glad it worked out well for your family 馃憤

We were not the lucky winners of the watch purchase tickets, just the first to be notified slots. So, no joy there.

Chunghauphoto

@CTReese I鈥檓 assuming you weren鈥檛 one of the lucky ones? Will you try to get one when it becomes available online or the next time you pass a Swatch store with one in?

@Chunghauphoto no were were not in the lucky first round pick. Yes, we will try to get one because this is just fun as a family collectable for $260 per person. 聽We can share watches and the experience of trading each other, etc. There are 4 in my family, the oldest is in college, so we were each going to each have a piece. I think this is going to have an interesting effect: 1. People will be introduced to Omega and plan for Speedy. 2. People who like Swatch will be introduced to a cool edition and add it to their Swatch collection. 聽There seem to be quite a few people very much in the "my precious" mode when it comes to making sure MoonSwatch owners are not in the Speedy club. My take is that this is its own thing. The liger of watches, bred for its magical properties of causing a stir in the watch world.聽

BlueDial

So which one(s) did they get?

I know people will hate on Swatch for the (very) limited supply, but they wanted to create an event, and that definitely happened. This launch created something beyond the normal watch community, and that鈥檚 great for everyone.聽

No joy on getting any. We are in the first to get notified club. I know some people hate the Saturn watch but that was actually my choice. I like the colors and the front and back planet display is different than the others.聽

oldschool bricks and mortar business model. i dont get it. they should have offered something extra on day 1 to get people to stores and then offered pre-orders online. i want to get 9/11 pieces (no pink or maroon) and plan on displaying them. its just a waiting game now for them to be offered online