This is one of my “grail watches.” It’s also an inexpensive piece of junk.
I’ve seen a lot of condescension and hand-wringing this week over the Omega x Swatch MoonSwatches. The watches are what they are. They’re meant to be fun. Swatches are meant to be fun. Will they cheapen your real Moonwatch? I invite you to track the values weekly of your Omega or dream Omega on Chrono24 if that’s your thing, and you can let me know in a year if it really ruined the value of your precious. I’d buy a MoonSwatch. And I will still buy a Moonwatch one day.
In 1986, I was a nerdy kid looking for my own identity. I loved space and astronomy. I was gutted when I went outside on a cold Florida day and saw what was left of the Challenger and her astronauts falling to the ground, but I still wanted to go to space.
The cool kids wore Swatch watches. I was not a cool kid. I had a K-Mart Armitron. I wanted one bad, but I wanted one that was “me.” Halley’s Comet was making its 75 year return. Swatch had the “Cosmic Encounter” GS102. No cool kid would wear that nerd Swatch. That was my Swatch.
But it wasn’t. My dad was into watches. “That’s plastic garbage. You’d be better off getting a Seiko.” He was right. I had a few Seikos through high-school, all of which still work great today and are wonderful little watches. He was also wrong, though, because watches are also an expression of our own personal tastes and identity. Later, I remember him saying after returning from an antique market, “If I knew how collectible those garbage Swatch watches would become, I’d have encouraged you to get a bunch.”
The GS102 has gone up in value since 1986, not down. It’s still extremely obtainable, not like a new Rolex sports model. It’s ugly and I wouldn’t wear it much. It’s also basically garbage. One day, it will be mine.
I guess here’s my message after reading a bunch this past week. If some young person or old person wants a MoonSwatch because it makes them dream and smile and they can afford it, just encourage them to smile.
The MoonSwatches are the coolest thing since the Cosmic Encounter, in my book. I own zero Swatches. That is about to change.
"A man with a watch knows what time it is. A man with two watches is never sure." - Segal’s Law