It is 1983. An advertisement campaign rushes through the media outlets. Of course, nobody needs a plastic watch with a quartz movement, nobody, until the first classmate came to school with the first Swatch on his wrist. Traditionally he is the one who has everything first.
«Look! My dad and I have been in Berlin the last weekend and we saw these Swatches. He bought me this one.» — tick, tick, tick 🧐
A few days later the Swatch population grew to five in the classroom. A week later maybe 10.
Writing an essay – tick, tick, tick 🤢
Trying to listen to the teacher — tick, tick, tick 😡
Teacher is asking me in a vocabulary test — tick, tick, tick 🤯
Writing a test, my neighbour put his Swatch on the desk to keep his time — TICK, TICK, TICK
«UAAAAH! PUT THIS F* THING IMMEDIATELY AWAY FROM ME DEEP INTO YOUR SCHOOLBAG OR I SMASH IT HERE AND NOW! DON'T EVER DARE TO TAKE IT OUT UNTIL SCHOOL IS OVER OR I'LL BREAK IT ALTOGETHER WITH YOUR WRIST! DID YOU READ ME?»
Men, did I hate Swatches! They caused physical headaches and massiv distraction, the more of them had been around the worse it was. I never understood whether Swatch did it by purpose or by incompetence.
Fast forward. 40 years later. I had missed the development of Sistem51, I had not heard about MoonSwatch, Swatch had been wiped out of my radar.
While searching for a watch for my youngest I ended up paralyzed in front of an open showcase for approximately 60 Swatches. Not single ticks but a thunderous waterfall of noise.
«Teens like Swatches. Do you want to take one for your son?»
«KEEP AWAY THIS EAR-SPLITTING BS FROM ME! NEVER WILL A SWATCH CROSS MY DOOR SILL IN ONE PIECE!»
Accidentally archaic hatred took me over for a second and I distracted the SA for a moment.
I like the Blancpain X Swatch idea, but I haven't any experiences with Sistem51 watches. Are they as noisy as the quartz movements? Are they maybe even worse because Swatch somehow managed to make the rotor or whatever an extra source of torture? What are your experiences?