Status of Tourneau...

So I was doing a bit of reading... it then went into a small research and I came to a conclusion but I need you to verify.

Rolex recently bought Bucherer, we all know this move was done so Rolex can increase and control the selling of their watches.

But, Bucherer owned Tourneau and all it's assets. Tourneau is a large retailer in the US and has its own line of watches... So does that mean aside from Tudor, Rolex technically owns Tourneau watches as well?

Reply

I assume so, I understood that it was all the constituent businesses of Bucherer came into Rolex鈥檚 ownership. Carl F Bucherer watches was apparently separate to Bucherer the retailer but under the same group and they were included in the takeover.

SaintJayJay

I assume so, I understood that it was all the constituent businesses of Bucherer came into Rolex鈥檚 ownership. Carl F Bucherer watches was apparently separate to Bucherer the retailer but under the same group and they were included in the takeover.

Wow

SaintJayJay

I assume so, I understood that it was all the constituent businesses of Bucherer came into Rolex鈥檚 ownership. Carl F Bucherer watches was apparently separate to Bucherer the retailer but under the same group and they were included in the takeover.

So in a span of a year Rolex doubled its lineup of watches to:

Rolex

Tudor

Carl F Bucherer

Tourneau

Yes. A very smart business move.

From what I understood was that Bucherer bought Torneau awhile ago, but did not change the store names to Bucherer. So yes, Rolex owns 鈥淭orneau鈥.

I don鈥檛 rate Bucherer鈥檚 watches very high in my list鈥 although they charge pretty penny for them 馃ジ

Yep. Guess 60 percent of the market wasn鈥檛 enough for them.

Yes. Tourneau was owned by Bucherer. Stands to follow that unless it was excluded in the deal Rolex owns them now. But as much as I鈥檝e been critical of Rolex in the past, I think this might be a great move for everyone EXCEPT the grey market dealers. I鈥檓 actually hopeful on the development, and would consider Rolex again if I was buying at Tourneau because I feel like I鈥檇 be treated better than I experienced at Rolex ADs in the past. I like this move, and hope it strikes a blow against the grey scalpers market.

TheMightyOz

Yes. Tourneau was owned by Bucherer. Stands to follow that unless it was excluded in the deal Rolex owns them now. But as much as I鈥檝e been critical of Rolex in the past, I think this might be a great move for everyone EXCEPT the grey market dealers. I鈥檓 actually hopeful on the development, and would consider Rolex again if I was buying at Tourneau because I feel like I鈥檇 be treated better than I experienced at Rolex ADs in the past. I like this move, and hope it strikes a blow against the grey scalpers market.

I never thought of it like that but an interesting take. I would definitely buy a Rolex from Tourneau and/or Bucherer... I'm sure the treatment would be more warmer than that of Rolex AD.

Amusa82

I never thought of it like that but an interesting take. I would definitely buy a Rolex from Tourneau and/or Bucherer... I'm sure the treatment would be more warmer than that of Rolex AD.

A lot of people are expressing that the move is marketing in motivation. I think the greater plan is to push ADs to treat potential customers better and more fairly than they have been. I wouldn鈥檛 consider even considering the Rolex ADs I contacted in the past, but would consider Tourneau knowing that Rolex is ultimately controlling the AD. If I decide to open my primary collection to new additions, I will try Tourneau and give Rolex another look.