Status of Tourneau...

I assume so, I understood that it was all the constituent businesses of Bucherer came into Rolex’s ownership. Carl F Bucherer watches was apparently separate to Bucherer the retailer but under the same group and they were included in the takeover.

Wow

So in a span of a year Rolex doubled its lineup of watches to:

Rolex

Tudor

Carl F Bucherer

Tourneau

Yes. A very smart business move.

From what I understood was that Bucherer bought Torneau awhile ago, but did not change the store names to Bucherer. So yes, Rolex owns “Torneau”.

I don’t rate Bucherer’s watches very high in my list… although they charge pretty penny for them 🥸

Yep. Guess 60 percent of the market wasn’t enough for them.

Yes. Tourneau was owned by Bucherer. Stands to follow that unless it was excluded in the deal Rolex owns them now. But as much as I’ve been critical of Rolex in the past, I think this might be a great move for everyone EXCEPT the grey market dealers. I’m actually hopeful on the development, and would consider Rolex again if I was buying at Tourneau because I feel like I’d be treated better than I experienced at Rolex ADs in the past. I like this move, and hope it strikes a blow against the grey scalpers market.

I never thought of it like that but an interesting take. I would definitely buy a Rolex from Tourneau and/or Bucherer... I'm sure the treatment would be more warmer than that of Rolex AD.

A lot of people are expressing that the move is marketing in motivation. I think the greater plan is to push ADs to treat potential customers better and more fairly than they have been. I wouldn’t consider even considering the Rolex ADs I contacted in the past, but would consider Tourneau knowing that Rolex is ultimately controlling the AD. If I decide to open my primary collection to new additions, I will try Tourneau and give Rolex another look.

A few months before Rolex bought Bucherer a new watch store opened in my local mall, even though there was already a Torneau. That new store had Omega and Tag Heuer prominently displayed, I didn’t walk in so I don’t know if they had other brands. I wonder if they knew to open it because Rolex would eventually buy Bucherer.

Isn’t Torneau a Rolex AD the same as any AD? I don’t see them operating any differently than non Torneau dealers. I bought my Hamilton around the time the Black Bay 58 was announced, they took my name down and never called me back to this day.

Time will tell. My hope is Rolex wants to improve customer satisfaction at the retail level. I’ll put it this way, I had written off Rolex completely before this development. Now, I will reconsider and give them a chance through this retail channel if I decide to buy.

From what I read, Rolex didn’t want to be in the retail business side, but they bought Bucherer because it was lesser evil of letting someone else buy it. So they will let Bucherer run as is. I think one way to be better to customers is let dealers know what watches will be given to them, so the dealer can at least say I have this coming in on this date. Or if they actually listen to customer complaints and take action on dealers playing games.

Never heard of Torneau personally. Then again I'm not the target tax bracket either 🤣

Tourneau is only big in the US

I live in the US, 20 or so minutes outside of Washington DC. As I stated it may just be that since I don't really search for Rolex information or sales locations it's not a name familiar to me.

I think the acquisition will end AD playing games such as buying a truckload of jewelry to get on the waitlist. I’m sure it will not change the availability of the most desirable watches such as the Daytonas, but will make it easier to buy the OP Datejust and even the Ranger. That’s my guess

I think so too... I agree with the first comment made in that this move is made to reduce availability in the grey markets.

Let's hope they don't screw it up. I've been to NYC store hundreds of times when I lived there.