The Kith Heuer Collaboration is Another Win for TAG!
With a move that could easily be described as having ‘big MoonSwatch energy’, TAG Heuer has teamed up with Kith to create a revival of the iconic 1986 ‘Formula 1 Series 1’. First, let’s address the obvious - yes, this collection's playful and varied colorways bear a striking resemblance to the original MoonSwatches. That’s pretty much where comparisons end, though. Unlike the Moonswatch, the new Formula 1 is actually a proper watch, with a 35mm steel case, 200m water resistance, and a screw-down crown. Sure, the movement is quartz and the bezel might look a bit more ‘Equinox’ than a modernist would like but it’s all part of the magic of the original timepiece, which has been long overdue a revival. The best model by far is the plain steel-on-steel bracelet, with an eggshell dial and Super-LumiNova indexes.
This feels like a real collaboration in every way, as well - the custom logo alone does a hell of a lot to justify the limited run of 1350 units. Safe to say, if you’ve played it smart and waited for a fun collaboration that’s more substantial than Swatch’s recent output, this is something to look into. Note that these are more pricey on Kith’s site than at TAG Heuer, and you’ll pay the same for a rubber strap as you would for a steel bracelet. Thank me later.
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The crown is not screwdown. Or at least mine is not.
Hideous cash grab 🤢
I’m an unapologetic TAG Heuer fanboy, but this was a miss for me. I love the first gen F1, but the price is too high, they are all limited, and Kith shouldn’t be on the dial IMO. It seems half baked. The “lume” dials aren’t even lume 😭
I still dig the idea, but I’d rather just get an original one in good shape, for half the price at MOST