Longines Master Collection GMT in Yellow and Rose Gold
2023 was a solid one for Longines, with their PRX, Spirit Zulu Time, and Legend Diver watches doing far better than any Longines watch has done in recent times.
To kick off 2024, Longines dropped two new GMTs in Yellow and Rose gold, respectively. Powered by the L844.5, an ETA-built movement, and designed around more definitely dressy style cues, these new GMTs are not entirely unfamiliar, particularly to fans of the brand. The interesting thing here is that these watches feel more minimal, more sparing, than most Longines releases and that’s what’s going to send them flying off their digital and physical shelves this year. Price-wise, they’re way up in the nosebleeds of Longines timepieces, with a tag of $14,750. This isn’t hard to swallow when you consider the materials used and the features of the watch and if you ask me, the impending success of these two models will predict the company's run through 2024, which could be Longines’ best year so far.
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PRX?
PRX?