The 5TH. Any good?

Title is pretty self-explanatory. I've seen some ads for them around, and heard about their move from being a generic, Chinese-made mass market appeal brand to a Swiss-made and higher quality marque. Has anyone bought from them, or have any experience with their products?

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I'll defer to @benswatchclub 

https://www.youtube.com/watch?v=RoccIlRxPKo