At 38.9mm diameter we see a red sunburst dial, featuring an applied Autobot logo under the 12 o'clock, and an energon cube-signed #crown.
the seconds dial at 6 o'clock forms part of a stylised Autobot Matrix of Leadership.
The case back features the grid pattern familiar to anyone who had one of the toys in the early 1980s.
Limited to 300 pieces worldwide, you can pick one up for approx. USD$400 plus shipping, online.
That this is referred to as the "Autobot" may give pause to those among us who are more of the Decepticon persuasion, and I will be monitoring my feeds for what must be an obvious purple/Megatron styled version soon.
Raconteur, budding collector and man about town. I buy watches because they're shiny.