Rolex Business Model in Trouble?
I just found this on YT:
https://youtu.be/hQmN5BJ_idE?si=YKeGtaf0-WkhSPJm
Very interesting, whether you love or hate Rolex.
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Dave
I'm a retired 76 yr old engineer living in Seattle. I like to hike, write, play chess and watch movies. I have a collection of 7 watches and love to talk about, look at, and think about watches. Yes,...
Seattle
Member since
Last active: 12 min ago
6.75” / 17.15 cm
I saw this and Rolex really screwed themselves by selling the used, er Certified Pre-Owned Rolex watches online.
I saw this and Rolex really screwed themselves by selling the used, er Certified Pre-Owned Rolex watches online.
Yeah, it really makes me wonder what Rolex will do with the CPO program now. They really open up a can of worms with that one haha.
Yeah, that's my video :-).
I don't usually watch YouTubes but this was really informative.
Having dealt with the French authorities and their approach to retail I know them as very aggressive. I remember having to fly out to Lyon for a few days to get to grips with their rebates (discounts) system and their laws governing how they were applied. Normally there's a creative way around weighting but no chance of that in France.
To my mind Rolex have no chance getting this ruling overturned. I think their counterfeits argument is so incredibly weak it's embarrassing. And of course if they try to get a European ruling and it goes against them then it's open season for the other member states.
I think Rolex will survive this. This maybe a little bump in the road for them. They are too big and too in demand to be in "real trouble". I would not worry about them.
I think Rolex will survive this. This maybe a little bump in the road for them. They are too big and too in demand to be in "real trouble". I would not worry about them.
I don't recall anyone questioning whether they'll survive, but what will happen to their sales, revenues, and profits, not to mention their reputation?
I don't recall anyone questioning whether they'll survive, but what will happen to their sales, revenues, and profits, not to mention their reputation?
Look what happened to Apple and Microsoft. They've been sued and fined countless times, and are still largest tech companies in the world with growing stock prices. Rolex is an Apple in the watch world. Their watches are still a status symbol and are in great demand. So, I think this is just a small bump in the road for them.
Look what happened to Apple and Microsoft. They've been sued and fined countless times, and are still largest tech companies in the world with growing stock prices. Rolex is an Apple in the watch world. Their watches are still a status symbol and are in great demand. So, I think this is just a small bump in the road for them.
I wouldn't rule that out, but I think it's more than that, this undermines their longstanding business model that's been the basis of their success for over a century. I doubt it will end them, but I think they're going to have to make some major changes in how they do business, and their success depends on how quickly they get a new business model that works. Even then, it may not be as effective as the one that has put them at the top for so long. It will be interesting to see.
I wouldn't rule that out, but I think it's more than that, this undermines their longstanding business model that's been the basis of their success for over a century. I doubt it will end them, but I think they're going to have to make some major changes in how they do business, and their success depends on how quickly they get a new business model that works. Even then, it may not be as effective as the one that has put them at the top for so long. It will be interesting to see.
I agree. It will be interesting to see.