Are swiss watches over hyped?

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Yes but I don't care. I know that GS are objectively better watches but the heart wants what it wants. Its like with cars. Yes we Brits can barely build a car, they're overpriced and underspecced, but I'd still rather own an Aston Martin Vantage than anything the Germans or Japanese are putting out

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What is a Swiss watch? Swiss require 60% Swiss parts and labor, Japanese require 100% Japanese parts and labor, Made in USA requires "all or virtually all" USA  parts and labor. But if you are a watch maker, you would easily find parts and materials in Vallee de joux than in any other place. Today the quality and creativity of Japanese, German and American watch makers are beating their competition in Swiss.