SigmundEffinFreud

SigmundEffinFreud
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4 weeks ago
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Blackburn, UK
7.00โ€ / 17.78 cm Wrist
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Recent posts

Damasko DK30 is outstanding. Get the bracelet!

I recently purchased a built-to-spec Damasko DK30 from Greg @ Watchmann and realized it is the GADA watch I spent the last 5 years looking for. Greg's...
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Recent Comments

commented on KITH WHO? ยท

I was a kid when the originals were available. I remember seeing them at Service Merchandise. Service Merchandise was the epitome of 80s-90s indulgence. Their jewelry section was huge and they always had a ton of modern watches. But I believe they went for $200-300 back then, so way out of my price range ๐Ÿค‘

commented on What functions do you prioritize? ยท

Weight (130-150g for case and bracelet combined)

Ergonomics (lug to lug < 49mm, thinness <= 12mm and diameter <= 39mm)

Case and bracelet design and construction

Accuracy and reliability of movement

Readability of dial / hands

commented on It Needs to Be Said, Part 4 ยท

Let's face it. A watch is a luxury purchase. Nobody actually needs a mechanical watch to get through their day when smartwatches and smartphones are so pervasive. If you're sinking $1k into a watch, you're buying stock in the brand as much as you are the watch itself. Will the brand be able to support you when something breaks in 5 years and needs replacement? What about 10? Can you actually get support for your new watch during the warranty phase, or is everything routed through some outsourced call center where nobody cares? Most importantly, does the price of the watch reflect this?

commented on Mร–ELS 369 BRACELET ยท

Where are these bracelets made? Was hoping to find something nice for the missus ๐Ÿ˜Ž

commented on Zelos ยท

If you go to the Zelos website, you'll see an introductory video where some guy (the founder?) runs a propane torch over a watch case and an ingot of metal is forged at some factory.

Perhaps this is how they want you to envision the creation of their watches. I think this is cheesy and incorrect. At best, these guys order cases in bulk from some factory and an army of kids in hairnets with magnifying glasses assemble the parts. When the watch arrives at your door, you'll leaf through a small stack of Chinese customs papers and wonder why the watch you purchased doesn't look like the rendering they posted on their slick website.

I get it. However, I don't care for the hype and lack of innovation that I've seen from microbrands. I see the point of aesthetics, as watches are personal, but what's the point of dropping $2k on some canned design like this?

commented on Are microbrands just "Dial Makers"? ยท

You are right about watches being terrible investments. I misspoke, by "investment" I meant something that can withstand day-to-day usage while maintaining its intrinsic value and utility

commented on Are microbrands just "Dial Makers"? ยท

I think that the majority of microbrands are "dial makers", if that. There's a lot of variety when designers combine Chinese cases with Sellita SW-200s. One day, I perused a bunch of brands on Worn & Wound. A lot of them (not all) have a common scheme of:

  1. Superficial blurb about the designer and PR person having a devotion to watches since they were 15-17. Both almost always have European surnames and residency, cos Europe = $$$ and style.

  2. Made in {EU country of your choice} but with minimal explanation about which parts or processes.

  3. Tons of Instagram shots of product, with a website relies upon edgy design cues rather than substance. Expensive plugs in one of the mainstream blogs endorsing the latest model as an "undeniably exquisite watch of the finest and most regal pedigree...blah, blah, blah."

  4. Allusions to artisanal tooling and "old world" fabrication techniques. For example, a shot of a greasy Hardinge lathe with random dingy metal bits that are not related to watches around it, videos of incorrect production techniques (some guy in a t-shirt heat treating a watch case with a propane blowtorch is my recent favorite (Zelos)), rat tail files on a table, etc. For the most part, nothing at the microbrand price point is meticulously performed by hand.

  5. "Limited Production Run" -- OMG, buy yours now or FOMO will set in! No, seriously, don't.

If you go into microbrands knowing what you're getting, great. Just be sure to opt for a price point that corresponds to what you're purchasing. A micro brand that charges $2k+ for some hot watch of the moment is probably not a good investment.

More posts

Who includes the best bracelets with their watches?

I don't wear straps and always opt for bracelets. In some cases, it's cheaper to buy the watch with a factory bracelet (ex. Seiko, Omega, or other Swa...
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