Christopher Ward scraping the proverbial bottom with puns in this weeks marketing?
So it’s been a big week politically in the UK this week as Liz Truss was officially installed as Prime Minister then two days later Her Majesty passed on.
This was the advert CW ran on the back of Private Eye magazine…
Thoughts??
2 comments
Sort by
Sean
It started 12 years ago with a Chris. Ward C8 Pilot. Just got the grail upgrade to my IWC Pilot Chrono in Sept 22. Also have a thing for Breitling... What’s next?? 🤷🏻♂️😅😬
Middlesbrough, UK
Member since
Last active: 1 month ago
That is genuinely bad ad copy.
The magazine was printed before Her Majesty died, so bringing that up against CW is unfair. As for the joke, it's pretty amusing as an outsider. Politicians are public figures, so mild jokes about politics aren't terribly controversial.
Also, you shared their ad for free, that's more publicity for the brand. Anyone in North America remember this Subaru ad?
https://youtu.be/Vasc8ghyu1g
It says nothing about the car, because the point was to make people remember the ad, and talk about it. CW did the same thing...